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Kraft Foods Group Inc To Sell Maxwell House K-cups For Green Mountain Coffee Roasters, Inc.'s Keurig-Reuters


Thursday, 11 Oct 2012 04:24pm EDT 

Reuters reported that Kraft Foods Group Inc plans to sell Maxwell House and Gevalia single-serve coffee pods compatible with Keurig brewing systems, in another blow to Keurig parent Green Mountain Coffee Roasters, Inc. The pods are not licensed by Keurig or affiliated in any way. That means that Green Mountain will not receive any royalties from their sale. The move by Kraft, which also owns the rival Tassimo single-serve brewer, represents the first time a big-name coffee brand has skirted Green Mountain in making cups for its market-leading system. Certain Green Mountain patents related to the design of its K-Cups expired in September, paving the way for a wave of competitors.