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Litebulb Group Ltd Announces Sales of ila Products Ahead Of QVC Targets


Friday, 21 Dec 2012 02:00am EST 

Litebulb Group Ltd announced that it has completed a trial, exceeding initial targets, for its ila range of stylish personal safety products with QVC in the USA (QVC USA). Further to the previous announcement, stating that LiteBulb Group had signed its first deal with QVC US, the sales of its ila DUSK product reached 141% of QVC USA's target on first airing in November 2012. Since this time, two further airings have taken place with sales again exceeding targets on both occasions. Such was the success of these trials that stock was oversold and QVC USA ordered a further $17,000 worth of the ila DUSK product. QVC USA sold over $170,000 worth of just this one ila product in under 20 minutes of airtime. As a result of these successes, further airings are planned from January 2013 in which LiteBulb Group anticipates QVC USA will be selling additional products from the ila range alongside ila DUSK. The Company is also announced that, following regular successful airings of its ila products through QVC in the UK (QVC UK) during the past two years, QVC asked ila to produce two exclusive designs of its ila PEBBLE keyring alarm product to sell on their shopping channel in the UK. The first airing of these customised products occurred earlier this month and achieved 120% of QVC UK's sales target. 

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29 Jul 2014