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Liveperson Inc Launches New "Keyword Lift" Intelligence Tool


Tuesday, 22 May 2012 08:00pm EDT 

LivePerson Inc announced the launch of “Keyword Lift”, a tool that increases conversions from paid search through intelligent, post-click marketing. Keyword Lift leverages paid search campaign data and uses the Company’s proprietary analytics to identify the keywords with the greatest potential to boost ROI. Personalized content, ranging from coupons to download links, is delivered to selected visitors, driving higher conversions and an improved customer experience. Content is delivered through LP Marketer, the Company’s personalization solution that targets visitors in real-time with personalized messages and offers, across websites, social media, and mobile devices. Keyword Lift works continuously in the background and is capable of automatically adjusting to changes in user behavior, as well as changes to search campaigns and website content. New opportunities to optimize sales are automatically identified, and the most relevant keywords are targeted. Keyword Lift deploys quickly and with virtually no IT involvement. 

Company Quote

10.6
-0.05 -0.47%
16 Apr 2014