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Premier Foods PLC Announces Licensing Deal Negotiated With Mondelez International Inc


Thursday, 20 Dec 2012 04:02am EST 

Premier Foods PLC announced that it has renewed its licence to produce Cadbury branded cake products until at least June 2017 as part of its plan to boost growth in the cake category. The new licensing deal negotiated with Cadbury owner, Mondelez International Inc, provides a platform to drive growth of Cadbury branded cakes and ambient desserts including the iconic Cadbury Mini Roll. In addition, the contract provides for the possibility, subject to approval, to the use of the group's other trademarks for cake and dessert products, opening the door to a range of additional growth opportunities. 

Company Quote

39.0
0.24 +0.62%
26 Nov 2014