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Millennial Media Inc Signs Definitive Agreement to Acquire Metaresolver

Wednesday, 20 Feb 2013 08:00am EST 

Millennial Media Inc announced that it has signed a definitive agreement to acquire San Francisco-based Metaresolver, a privately held mobile media buying and targeting platform, in an all-cash transaction. The closing of the acquisition is subject to the satisfaction of various customary closing conditions. The Metaresolver platform harnesses and analyzes volumes of data to deliver efficient programmatic mobile media buying for advertisers. Metaresolver uses accurate data to identify and build audiences that brands can target with campaigns. Data is evaluated through vetting process, ensuring that insights and audiences are derived from a clean and accurate foundational data set. The Metaresolver team will continue to be based out of San Francisco. Terms of the transaction were not disclosed. 

Company Quote

-0.06 -3.03%
4:04pm EDT