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Marimekko signs partnership contract with BinHendi Enterprises and expands to Middle East


Thursday, 5 Jun 2014 03:00am EDT 

Marimekko Oyj:Signs a partnership contract with BinHendi Enterprises with the aim of opening a total of eight Marimekko stores in the Middle East by the end of 2019.The first store will open in Dubai in Sep. followed by two in Dubai and Abu Dhabi, most likely next year.It is intended to extend operations in the years ahead to include Kuwait, Qatar and Saudi Arabia.As a result of the partnership, the market area of Central and Southern Europe previously referred to in Marimekko's financial disclosures will be known as EMEA (Europe and Middle East Area) starting from the Q2 interim report for the year. 

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