Groupe Aeroplan Inc. Doing Business As Aimia And Multiplus SA Join Forces To Launch New Loyalty Marketing Services Company In Brazil

Groupe Aeroplan Inc., doing business as Aimia and Multiplus SA announced that they have entered into an agreement pursuant to which they will join forces to create a new loyalty marketing services company in Brazil. The joint venture will focus on the design, development, management of, and value creation from data analytics and insight for third party loyalty and incentive programs. The company will be owned in equal share participations by each of the parties. Aimia and Multiplus will be involved in the continuous support of the business with a focus to build, grow and transform the loyalty marketing services industry and may explore a broader relationship over time, should market opportunities present themselves. The formation of the joint venture is subject to customary regulatory approvals. At this time there is no anticipated transfer of assets by either party to the joint venture other than know-how and expertise, with the respective cash investment by each of the parties expected to be less than USD25 million over a three year period. Aimia and Multiplus will account for their respective interests in the joint venture under the equity method.