Nike, Inc. Announces Strategic Partnership To Scale Waterless Dyeing Technology

Nike, Inc. announced that it has entered into a strategic partnership with DyeCoo Textile Systems B.V., a Netherlands-based company that has developed and built the first commercially available waterless textile dyeing machines. By using recycled carbon dioxide, DyeCoo’s technology eliminates the use of water in the textile dyeing process. The name “DyeCoo” was inspired by the process of “dyeing” with “CO2.” The partnership is illustrative of NIKE, Inc.’s long-term commitment to designing and developing the superior athletic performance products for athletes and its overall sustainable business and innovation strategy. Nike has been exploring this technology for the past eight years and expects to showcase cutting edge apparel using textiles dyed without water at events later this year, with an eye towards scaling the technology for larger production volumes.