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Nielsen Holdings NV's Joint Venture NM Incite Acquires SocialGuide

Monday, 12 Nov 2012 09:20am EST 

Nielsen Holdings NV announced that the acquisition of SocialGuide, a provider of social TV measurement, analytics and audience engagement solutions. The acquisition represents Nielsen`s commitment to delivering comprehensive media measurement solutions, and expands NM Incite`s social media research and analytics capabilities. Social TV is transforming the consumer viewing experience, with more than 33% of Twitter users actively tweeting about TV-related content1. SocialGuide is a comprehensive, real-time social TV capture service covering programming across 232 U.S. TV channels in English and Spanish, and over 30,000 programs. Built for linear TV, SocialGuide`s intelligent analytics and engagement platform provides insight on the social impact of TV, enabling networks to engage with the social fan base in real time. 

Company Quote

0.48 +1.15%
24 Oct 2014