Nielsen Holdings NV to Acquire Arbitron Inc


Tuesday, 18 Dec 2012 07:00am EST 

Nielsen Holdings NV announced that it has signed a definitive agreement to acquire Arbitron Inc, an international media and marketing research firm. Nielsen has agreed to acquire all of the outstanding common stock of Arbitron for $48 per share in cash, representing a premium of approximately 26% to Arbitron`s closing price on December 17, 2012. Nielsen has a financing commitment for the total transaction amount. The transaction has been approved by the boards of both companies and is subject to customary closing conditions, including regulatory review. 

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