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Nielsen Holdings NV Acquires Arbitron


Monday, 30 Sep 2013 09:15am EDT 

Nielsen Holdings N.V announced that it has completed its acquisition of Arbitron Inc., an international media and marketing research firm. Arbitron is being rebranded Nielsen Audio and will be integrated into Nielsen's U.S. Watch business segment, which provides information and insights primarily to the media and advertising industries across television, online, mobile and radio. With Arbitron, Nielsen now measures eight hours a day per person of dynamic media consumption. 

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17 Dec 2014