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Aufeminin Com SA Acquires 60% Stake in MyLittleParis

Wednesday, 20 Nov 2013 11:45am EST 

Aufeminin Com SA announced that it has acquired a 60% stake in MyLittleParis, a French company behind an online community of female readers, which business model incorporates integrated advertising formats and e-shopping through monthly subscription. The merger offers synergies between the activities, giving Aufeminin Com SA access to a peer base through which it can grow its readership, and a footing in the e-shopping universe. Financial details of the acquisition were not disclosed. 

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