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Publicis Groupe SA Acquires Net@Lk

Wednesday, 10 Jul 2013 02:00am EDT 

Publicis Groupe SA announced the acquisition of Net@lk, a Chinese social media services provider. Specialising in delivering social influence marketing campaigns to clients and building brands in a social context, Net@lk is a group comprised of four stand-alone business divisions: Net@lk and Simone, providing social media services; Lenx, producing social content; and Buzzreader, engaging in social intelligence including monitoring, research and analytics, covering most social platforms in China, such as Weibo, Renren, Youku, Taobao, and WeChat. The financial terms of the deal were not disclosed. 

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