Publicis Groupe SA Further Strengthens Its Presence in Romania, Acquiring Majority Stake in Affiliate Agencies

Tuesday, 1 Oct 2013 02:00am EDT 

Publicis Groupe SA announced the signing of a definitive agreement to increase its equity stake to 51% in its long-term Romanian partner agencies Leo Burnett & Target, Starcom MediaVest Group, Optimedia, The Practice and iLeo. The five Romanian agencies together employ more than 150 professionals and cover together the full spectrum of communication disciplines from branding to digital, PR, creative and media. This transaction marks a further step towards Publicis Groupe SA’s goal of accelerating its presence in growing markets, and also reaffirms its commitment to Romania, as a priority market in Central & Eastern Europe. Through this acquisition, Publicis Groupe SA clients will have access to communication services. Pending approval from the Regulatory Authorities, the transaction is expected to close in the first quarter of the fiscal year 2014. 

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24 Apr 2015