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Publicis Groupe SA acquires U.S. healthcare analytics firm Verilogue Inc.


Monday, 9 Dec 2013 02:00am EST 

Publicis Groupe SA:Says it has acquired Verilogue Inc., a healthcare analytics firm specializing in physician-patient communication based in the U.S.Says Verilogue will become part of Publicis Healthcare Communications Group (PHCG), a healthcare communications network.Says the acquisition of Verilogue should improve PHCG's portfolio by providing clients with expanded set of customer insight capabilities and new evidence-based customer communications and training programs.Says that Verilogue's primary investor, Edison Venture Fund, will exit the company as part of the transaction. 

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25 Jul 2014