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Publicis Groupe SA's BBH London Wins Contract with Bang & Olufsen


Wednesday, 10 Apr 2013 08:00pm EDT 

Publicis Groupe SA's BBH London announced that it has been appointed by Bang & Olufsen as its global advertising partner to develop its global brand communications. The first campaign will support the global launch for a number of new products to be rolled out over the next twelve months starting from the autumn of 2013. At the same time, BBH Shanghai has been appointed to support the roll out of Bang & Olufsen and their subĀ­brand B&O Play in China. The financial terms of the deal were not disclosed. 

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