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Publicis Groupe SA and AOL Inc. To Form Strategic Partnership to Deliver Live Internet Advertising On Global Scale

Friday, 19 Jul 2013 12:05am EDT 

Publicis Groupe SA and AOL Inc announced they will launch global live advertising partnership for today's multi-screen marketing era - PAL (Publicis AOL Live). PAL will be co-managed by AOL and Publicis Groupe and will offer marketers an end-to-end solution to deliver and manage live advertising on a global basis to digitally connected consumers. Bob Lord, who will join AOL from Publicis Groupe on August 1, 2013, will manage the partnership as part of his new role as CEO of AOL Networks. He will co-chair the partnership with three top Publicis Groupe executives: Rishad Tobaccowala, Chair of Razorfish/DigitasLBi; Laura Desmond, Chief Executive of Starcom MediaVest Group; and Tom Bernardin, Chief Executive of Leo Burnett Company. 

Company Quote

26 Nov 2014