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Publicis Groupe SA Acquires Engauge Marketing LLC


Wednesday, 14 Aug 2013 01:23pm EDT 

Publicis Groupe SA announced the acquisition of Engauge Marketing LLC, the advertising and digital services agency based in Columbus, Ohio. Halyard Capital, a New York-based private equity firm was the majority owner of Engauge Marketing. Engauge provides full-service advertising and digital services with a burgeoning social marketing practice to more than 30 clients, including Nationwide Insurance, Cisco Systems, and The Coca-Cola Company. The agency has offices in Columbus, Ohio; Atlanta, Ga.; Orlando, Fla.; and Pittsburgh, Pa. and an employee base of more than 250 people. Engauge Marketing will become part of the ZenithOptimedia Group in the United States and will be aligned with Moxie, the Group`s digital advertising agency based in Atlanta. ZenithOptimedia Group will look to maximize operational synergies and complementary capabilities across the two organizations while maintaining the Engauge and Moxie brands in the marketplace. 

Company Quote

58.06
-0.29 -0.50%
4:52am EST