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Youku Tudou Inc. And Qualcomm Technologies Inc Collaborate To Provide High Quality Video On Its Mobile Platform


Thursday, 20 Jun 2013 02:00am EDT 

Youku Tudou Inc, Qualcomm Incorporated and its wholly-owned subsidiary, Qualcomm Technologies, Inc., announced a collaboration on H.265 technology, which will allow viewers mobile access to high quality video content on Youku when using most Qualcomm Snapdragon processor powered devices. Qualcomm Snapdragon is a product of Qualcomm Technologies, Inc. H.265, also referred to as HEVC codec, will enable the transmission of quality video content using less data bandwidth. H.265 technology allows a compression efficiency of up to 40% compared to the current video compression technology H.264. Qualcomm Technologies is an industry-leading company that has been closely involved in the standardization of H.265 technology.