Rapala VMC Oyj Updates on New Segment Structure

Rapala VMC Oyj announced that following the sale of the gift business, which represented nearly 50% of Other Group Products segment 2011 sales, Other Group products segment, remaining with mainly Winter Sports and Hunting products manufactured and outsourced by the Group and sold under the Group's brands, will be combined with Group Fishing Products segment and presented as one reportable segment: Group Products. Group Products include Group Lures, Fishing Hooks, Fishing Lines and Fishing Accessories as well as Winter Sports and some other non-fishing businesses manufactured and outsourced by the Group and sold under the Group's brands. Third Party Products include non-Group branded fishing products and third party products for hunting, outdoor and winter sports.