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Raymond Ltd To Split Media And Creative Accounts Into Separate Agencies-The Economic Times


Sunday, 23 Jun 2013 07:56pm EDT 

The Economic Times reported that Textiles, cosmetics and auto components maker Raymond Ltd is splitting media buying and creative accounts into separate agencies in a first such move for the firm, as it looks to step up the game in an increasingly competitive and fragmented market. The overall account, estimated at close to INR100 crore, which includes apparel brands Raymond, ColorPlus, Park Avenue and Parx, cosmetics, engineering tools, auto components and condoms, will move to Madison Media, starting next month. The creative work will continue to be held by agencies RK Swamy BBDO and McCann Erickson. Mrinmoy Mukherjee, director, marketing & business development, retail at Raymond, said all group brands including Raymond, Parx and Park Avenue among others, will move to the Sam Balsara-promoted Madison starting next month. While the Park Avenue range grouped under JK Helene Curtis includes fragrances, body care and shaving products and beer shampoo, Kamasutra under JK Ansell includes condoms, energy drink and fragrances. 

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