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Sanoma Oyj Establishes SanomaVentures


Thursday, 27 Sep 2012 08:00am EDT 

Sanoma Oyj announced that it has established SanomaVentures, an international venturing initiative of the Company. It is set up to support and intensify co-operation with start-up companies that operate in digital information, entertainment and education. SanomaVentures will focus on early stage investments in segments such as online consumer services, mobile and tablet-based services, TV & video, online advertizing, e-commerce and e-learning. Typical investment is between EUR 100,000 and 500,000, consisting of a mix of capital and media exposure. In addition, Sanoma offers the companies access to its professional network. Partnerships provide Sanoma with shares of the start-up companies as well as hands-on technology, marketing and consumer insight from the new growth areas. The first investment by SanomaVentures was made in an international luxury fashion auction website Vault79.com. Investment follows partnership with Grazia, Sanoma Media's fashion glossy in the Netherlands. 

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