Shiseido Co Ltd to Establish Joint Venture in Dubai

Wednesday, 23 Oct 2013 10:00pm EDT 

Shiseido Co Ltd announced that it will establish Shiseido Middle East FZCO by the end of 2013. The new company is based in Dubai, the United Arab Emirates (UAE) in partnership with a local company and will import and market products under the global brand SHISEIDO in seven Middle East countries—Bahrain, Jordan, Kuwait, Oman, Saudi Arabia, Qatar, and UAE (in alphabetical order). The joint venture will commence business operations in January 2014. Shiseido International Europe S.A., Shiseido’s wholly owned subsidiary in France, and the local company hold equity shares of 51% and 49%, respectively. 

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