Telenor ASA Acquires Liquid Barcodes

Tuesday, 12 Mar 2013 05:03am EDT 

Telenor ASA announced that the Company acquires Liquid Barcodes and strengthens its focus on coupons and value codes. Liquid Barcodes is a provider of mobile coupons in Norway, and has experience in delivering loyalty concepts for its customers within retail business for everyday and speciality items. In 2010, Telenor and Payex established Valuecodes (Telenor has a controlling 51% stake), and through its acquisition of Liquid Barcodes, Telenor aims to drive this development forward. Financial details of the acquisition were not disclosed. 

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