Mission Marketing Group Plc Acquires Friars 573 Ltd; Announces Private Placement

Mission Marketing Group Plc announced that it has acquired Friars 573 Ltd, a company trading as balloon dog (balloon dog), for a consideration of up to GBP3.2 million, to be satisfied in cash and new ordinary shares of the Company (the Acquisition). Under the terms of the Acquisition (on a cash-free, debt-free basis), the Company has agreed to pay a maximum consideration of GBP3.2 million (being up to GBP2.9 million in cash and up to GBP0.3 million in new Ordinary Shares) to the vendors of balloon dog (the Vendors). The Company also announced that it has conditionally raised GBP1.2 million (before expenses) by the issue of 4,289,144 million new Ordinary Shares (the "Placing Shares") through its broker, finnCap, with new and existing institutional investors at the Placing Price. The Placing Shares represent approximately 5.9% of the issued share capital of the Company prior to the issue of the Placing Shares. The Placing Shares will be issued pursuant to the authority granted to the Directors to allot shares free from statutory pre-emption rights at the Company's annual general meeting on June 18, 2012.