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Yahoo! Inc Acquires Mobile Ad Tech Startup Admovate-DJ

Wednesday, 17 Jul 2013 12:00pm EDT 

Dow Jones reported that Yahoo! Inc announced it acquired Admovate, a mobile advertising startup. The acquisition, Yahoo said, is part of its ongoing efforts to invest in the Company's ad tech platforms, Apt, Genome, and Right Media, as well as another in a string of mobile-focused acquisitions for the Company under the leadership of Marissa Mayer. Admovate's team will join Yahoo's display ad team in Sunnyvale, California. Terms of the deal were not disclosed. 

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