News: Toyota Boshoku Corp (3116.T)

3116.T on Tokyo Stock Exchange

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Tue, Jan 13 2015

RPT-SPECIAL REPORT-Daihatsu dismantling 'Toyota Way' as market changes

IKEDA, Japan, Jan 14 - When Daihatsu Motor Co launched the Mira e:S minicar in 2011, the Toyota affiliate thought it had found a model for emerging markets. The Mira e:S - e for eco, S for smart - was capable of going 30 kilometers on a liter of gasoline (72 mpg) for a sticker price of just 795,000 yen, or $6,637. And indeed, the car was a hit, super-charging Daihatsu's earnings.

Special Report: Daihatsu dismantling 'Toyota Way' as market changes

IKEDA, Japan - When Daihatsu Motor Co launched the Mira e:S minicar in 2011, the Toyota affiliate thought it had found a model for emerging markets. The Mira e:S - e for eco, S for smart - was capable of going 30 kilometers on a liter of gasoline (72 mpg) for a sticker price of just 795,000 yen, or $6,637. And indeed, the car was a hit, super-charging Daihatsu’s earnings.

SPECIAL REPORT-Daihatsu dismantling 'Toyota Way' as market changes

IKEDA, Japan, Jan 14 - When Daihatsu Motor Co launched the Mira e:S minicar in 2011, the Toyota affiliate thought it had found a model for emerging markets. The Mira e:S - e for eco, S for smart - was capable of going 30 kilometers on a liter of gasoline (72 mpg) for a sticker price of just 795,000 yen, or $6,637. And indeed, the car was a hit, super-charging Daihatsu's earnings.

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