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Summary

Name Age Since Current Position

David Sandberg

40 2009 Independent Chairman of the Board

Patrick Goepel

50 2010 President, Chief Executive Officer, Director

Jennifer Crow

46 2012 Chief Financial Officer

Steven Rodriguez

45 2011 Chief Operating Officer

Michael Kinney

43 2011 Vice President - Sales

Matthew Behrent

41 2010 Independent Director

Adrian Pertierra

40 2010 Independent Director

J. Randall Waterfield

36 2011 Independent Director

Biographies

Name Description

David Sandberg

Mr. David Sandberg is Independent Chairman of the Board of Asure Software Inc. Mr. Sandberg is the managing member, founder, and portfolio manager of Red Oak Partners, LLC, a NY-based hedge fund, since its March 2003 inception and is the portfolio manager of Pinnacle Fund, LLLP, since its September, 2008 inception. Previously, Mr. Sandberg co-managed JH Whitney & Co.’s Green River Fund from 1998–2002. Mr. Sandberg received a BA in Economics and a BS in Industrial Management from Carnegie Mellon University. He presently serves on the Boards of SMTC Corporation and EDCI Holdings, Inc.

Patrick Goepel

Mr. Patrick Goepel is President, Chief Executive Officer, Director of Asure Sortware Inc. He was elected to the Company’s Board of Directors at its August 28, 2009 Annual Meeting of Shareholders. Mr. Goepel was subsequently appointed as Interim Chief Executive Officer on September 15, 2009 and became Chief Executive Officer of the Company as of January 1, 2010. Prior to his appointment, Mr. Goepel served as Chief Operating Officer of Patersons Global Payroll. Previously, he was the President and Chief Executive Officer of Fidelity Investment's Human Resource Services Division from 2006 to 2008, President and Chief Executive Officer of Advantec from 2005 - 2006 and Executive Vice President of Business Development and US Operations at Ceridian from 1994 - 2005. A former board member of iEmployee, Mr. Goepel currently serves on the board of directors of Allover Media, APPD Investments, and Safeguardworld International.

Jennifer Crow

Ms. Jennifer Crow, CPA, has been appointed as Chief Financial Officer of Asure Software Inc., effective November 5, 2012. Ms. Crow most recently was director of finance at Active Power, Inc., a designer and manufacturer of critical power back-up systems and continuous infrastructure solutions. In that role, she was responsible for multiple financial operations for the publicly held company based in Austin, Texas with three international operations centers and more than 200 employees. During Crow's tenure, the company saw 200 percent revenue growth over a five-year time period. Prior to Active Power, Crow spent three years as an independent finance and accounting consultant providing litigation support and financial consulting services to a diverse client base. Crow also spent five years as director of financial analysis at telecommunications company Broadwing Communications, where she managed and directed departments within finance, marketing and network operations, and was in charge of financial reporting, budget planning, and supporting strategic planning for various business units. Her background also includes numerous senior finance roles with regional telecom companies such as BellSouth and Southwestern Bell, and a Big Six public accounting firm. Crow earned her Bachelor of Business Administration degree at Southwest Texas State University.

Steven Rodriguez

Mr. Steven W. Rodriguez is Chief Operating Officer of Asure Software Inc. From February through May 2011, the Company retained Mr. Rodriguez as a fee-based consultant to evaluate and make recommendations related to the Company's sales and marketing strategies and processes. Before joining the Company, Mr. Rodriguez served as the Principal for HCS, a consulting company he founded. Prior to that, Mr. Rodriguez served from March 2008 to November 2009 as the Executive Vice President and Officer at Perquest, a national workforce management company. Previously, Mr. Rodriguez served as Senior Vice President of Sales & Sales Operations from May 2001 to November 2007 at Ceridian Corporation, a human resource services company. Mr. Rodriguez also served from May 2000 to May 2001 as the Regional Director for Epicor Software. Prior to Epicor, Mr. Rodriguez was Vice President of Sales at Automatic Data Processing (ADP), Inc., a provider of payroll and benefits administration solutions, from May 1990 to May 2000. Mr. Rodriguez holds a Bachelors of Business Administration from the University of Oklahoma.

Michael Kinney

Mr. Michael Kinney is Vice President - Sales of Asure Software, Inc. Mr. Kinney brings over sixteen years of sales and marketing experience in the human capital management business services industry with in SAAS and hardware solutions. Prior to Asure, Mr. Kinney was a Regional Vice President for the HR Payroll Division of Ceridian Corporation where he led multiple regions from 2006-2010 primarily to rebuild market presence and drive top-line revenue. Previously, Mr. Kinney held Regional Vice President Leadership positions in the Recruiting Process Outsourcing (RPO) Industry where he was responsible for sales, operations, and fulfillment of talent management solutions [KFORCE 2005-2006 and Creative Financial Staffing (CFS) 2001-2005]. Mr. Kinney holds a BA in Political Science with a concentration in Economics at the University of Texas at Austin.

Matthew Behrent

Mr. Matthew K. Behrent is Independent Director of Asure Software, Inc. He currently is the Executive Vice President, Corporate Development of EDCI Holdings, Inc. (OTC Pink Sheets: EDCI), a company that is currently engaged in carrying out a plan of dissolution. Before joining EDCI in June 2005, Mr. Behrent was an investment banker, working as a Vice-President at Revolution Partners, a technology focused investment bank in Boston, from March 2004 until June 2005 and as an associate in Credit Suisse First Boston Corporation’s technology mergers and acquisitions group from June 2000 until January 2003. From June 1997 to May 2000, Mr. Behrent practiced law, most recently with Cleary, Gottlieb, Steen & Hamilton in New York, advising financial sponsors and corporate clients in connection with financings and mergers and acquisitions transactions. Mr. Behrent received his J.D. from Stanford Law School in 1997, and his B.A. in Political Science and Political Theory from Hampshire College in 1992. He is also a Director and Chairman of the Audit Committee of Tengasco, Inc. (ASE: TGC).

Adrian Pertierra

Mr. Adrian Pertierra is Independent Director of Asure Software Inc. Mr. Pertierra is the Chief Financial Officer and Head Trader at Red Oak Partners, LLC, a NY-based hedge fund. Prior to joining Red Oak in 2007, Mr. Pertierra served as Vice President of Global Markets at Deutsche Bank Alternative Trading in 2007 and worked at Tradition Asiel Securities, Inc. from 2006–2007. Previously, Mr. Pertierra served as the Vice President of Institutional Equity Sales and Trading at BGC Partners, LP, from 2002–2006. Mr. Pertierra received a BA in Economics from the College of Holy Cross.

J. Randall Waterfield

Mr. J. Randall Waterfield is Independent Director of Asure Software Inc. Mr. Waterfield has been the Chairman of Waterfield Technologies, Inc., a software development firm focused on hosted and on-premise custom applications for the financial services, telecommunications and energy sectors since 2000. Mr. Waterfield is also the Chairman of Waterfield Group, a diversified financial services holding company since 1999. Mr. Waterfield is a Chartered Financial Analyst, member of the Board of Directors, Executive Committee and former Chairman of the YPO New York City Chapter, a member of Mensa, and a graduate of Harvard University in 1996. Mr. Waterfield currently also serves on the Board of Directors of Waterfield Enterprises, LLC, TheRateReport.com, and the Culver Military Summer School. Previously, Mr. Waterfield was at Goldman Sachs & Co., where he worked as an institutional asset manager from May 1996 through March of 1999, responsible for the small capitalization growth portfolios whose assets totaled $1.0 billion. Additionally, through his efforts at the Waterfield Foundation, Mr. Waterfield supports a variety of charitable organizations with a focus on the environment and midwestern based causes.

Basic Compensation

Name Fiscal Year Total

David Sandberg

--

Patrick Goepel

344,500

Jennifer Crow

--

Steven Rodriguez

219,176

Michael Kinney

173,655

Matthew Behrent

--

Adrian Pertierra

--

J. Randall Waterfield

--
As Of 30 Dec 2011
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