People: Maxi-Cash Financial Services Corporation Ltd (MAXI.SI)

MAXI.SI on Stock Exchange of Singapore

0.26SGD
16 Sep 2014
Price Change (% chg)

$0.00 (+1.92%)
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Volume
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Summary

Name Age Since Current Position

Wee Seng Koh

43 2008 Non-Executive Chairman of the Board

Lee Hwee Koh

45 Chief Executive Officer, Executive Director

Wee Kiong Chua

45 2008 Assistant Director - Operations

Seok Cheng Eng

40 2009 Senior Brand Manager

Hue Tian Phua

53 2009 Senior Merchandising Manager

Yen Phing Yeo

45 Group Senior Finance Manager

Swee Ann Lim

Company Secretary

Janet Tan

2014 Joint Company Secretary

Keh Yan Tan

2012 Non-Executive Lead Independent Director

Lee Meng Ko

50 2008 Non-Executive Director

Sai Sing Lee

40 2012 Non-Executive Independent Director

Leok Cheng Ng

54 2012 Non-Executive Independent Director

Biographies

Name Description

Wee Seng Koh

Mr. Koh Wee Seng is Non-Executive Chairman of the Board of Maxi-Cash Financial Services Corp Ltd., since April 10, 2008. He is also the president and CEO of Aspial and is responsible for the strategic planning, overall management and business development of Aspial Group. Since late 1994 when the new management led by him took over the reins, Aspial Group has overcome the challenges posed by changing consumer demand by implementing wide ranging and fundamental changes in its jewellery business. Mr. Koh has also led Aspial’s diversifi cation into the property and financial service businesses. Mr. Koh holds a Bachelor degree in Business Administration from the National University of Singapore.

Lee Hwee Koh

Madam Koh Lee Hwee is Chief Executive Officer, Executive Director of Maxi-Cash Financial Services Corp Ltd. She responsible for the strategic planning, overall management and business development of the Group. Prior to her appointment as the CEO of the Company, Mdm. Koh was the vice president (manufacturing) of Aspial, where she oversaw and spearheaded the growth of Aspial’s manufacturing division and was responsible for the overall production plans, technology, management and development of Aspial’s production division. Mdm. Koh has more than 20 years of experience in the jewellery industry before joining the Company. Mdm. Koh holds a Bachelor degree in Arts from the National University of Singapore.

Wee Kiong Chua

Mr. Chua Wee Kiong is Assistant Director - Operations of Maxi-Cash Financial Services Corp Ltd. As the Assistant Director for Operations, Mr. Chua’s primary responsibility is to implement and enforce the operational processes and procedures at the pawnshops and retail outlets. Mr. Chua is also responsible for ensuring that they are compliant with the Group’s policies and practices and with governmental regulatory aspects. He was an executive with the Public Utility Board from 1990 to 1993 and was part of the pastoral staff at Faith Community Baptist Church between 1993 and 1999. From 1999 to 2003, he took on the role of finance executive at Faith Community Baptist Church. He also served as an account manager at Touch Community Services from 2000 to 2003 before going on to join AJI International as a business development manager from 2004 to 2005. Prior to joining the Group in September 2008, Mr. Chua was the general manager at Goldin Enterprises Pte Ltd from 2005 to 2008, where he was responsible for its daily operational matters, maintenance of customer relationships and development of new businesses. Mr. Chua holds a Bachelor’s degree in Arts from the National University of Singapore.

Seok Cheng Eng

Ms. Eng Seok Cheng is Senior Brand Manager of Maxi-Cash Financial Services Corp Ltd. She is in charge of brand management, planning, managing and implementing marketing strategies and brand budgets, and managing public relations and visual merchandising. Prior to joining the Group in 2009, Ms. Eng was with Aspial from 1999 to 2008, where she last held the position of senior brand manager and was responsible for developing and implementing brand strategies and planning and reviewing budgets for Aspial Group. She left Aspial in July 2008 to take up the position of marketing manager at Montblanc Singapore Pte Ltd, where she was responsible for the overall operations of Montblanc Singapore Pte Ltd’s wholesale and retail channels, establishing marketing plans, implementation of sales strategies, managing events and planning and reviewing budgetary matters. Before joining Aspial in 1999, Ms. Eng was a media planner at Ace Daytons Advertising from 1993 to 1996, a flight attendant with Cathay Pacific Airways from 1996 to 1998 and a marketing consultant with The Learning Lab from 1998 to 1999. Ms. Eng holds a Bachelor’s degree in Science, Business Administration from the Oklahoma City University.

Hue Tian Phua

Madam Phua Hue Tian is Senior Merchandising Manager of Maxi-Cash Financial Services Corp Ltd. She is in charge of the inventory management team of the Group. She is also responsible for handling the auction process for the pawnbroking business and the setting of daily gold prices at the retail outlets. Mdm. Phua has accumulated more than 30 years of experience in the jewellery industry. Over the years, she has worked at various jewellery companies and was involved in the retailing, wholesaling and export of jewellery. She joined Poh Heng Jewellery as a sales executive in 1980 and was later promoted to sales manager. She then left Poh Heng Jewellery in 1985 and was a sales manager with Singapore Jewellery Industries from 1986 to 1991. Mdm. Phua later took on the same role as sales manager with Siang Hoa Goldsmith from 1992 to 1998. Prior to joining the Group as the Senior Merchandising Manager in 2009, she was the purchasing manager at Aspial from 1999 to 2004 until she left to run her own jewellery business from 2005 to 2009.

Yen Phing Yeo

Madam Yeo Yen Phing is Group Senior Finance Manager of Maxi-Cash Financial Services Corp Ltd. She is responsible for the overall accounting and finance functions of the Group. Since the establishment, she has overseen and has been responsible for the implementation of financial policies, the coordination and maintenance of the Group’s accounting and internal control systems, budgeting, analysis of financial and accounting information, financial forecasts and compliance with audit and statutory requirements. Mdm. Yeo joined Aspial in 2006 as an assistant finance manager and rose to the rank of senior finance manager in 2010, where her finance duties covered both Aspial Group and the Group. Before joining Aspial Group in 2006, Mdm. Yeo was an assistant accountant at Lingo Technology Pte Ltd from 1990 to 1991 and a senior accountant with Keppel Land International Limited from 1991 to 2004. Mdm. Yeo holds a Bachelor’s degree in Accountancy from the National University of Singapore and is a member of the Institute of Certified Public Accountants of Singapore.

Swee Ann Lim

Ms. Lim Swee Ann is Company Secretary of Maxi-Cash Financial Services Corp Ltd. She holds CPA, ACIS.

Janet Tan

Ms. Janet Tan has been reappointed as Joint Company Secretary of Maxi-Cash Financial Services Corporation Ltd effective April 30, 2014. She holds LLB (Hons).

Keh Yan Tan

Mr. Tan Keh Yan is Non-Executive Lead Independent Director of Maxi-Cash Financial Services Corp Ltd., since April 16, 2012. Between 1972 and 2003, he was employed by DBS Bank Ltd. and last held the position of managing director of Enterprise Banking at DBS Bank Ltd.. In early 2004, he joined Redwood Capital Pte Ltd, a wealth management and advisory firm as its managing director until 2005 when he left the company. Mr. Tan sits as an independent director on the board of two (2) other companies listed on the SGX-ST, namely Asia Enterprises Holding Ltd and Sin Heng Heavy Machinery Ltd. Mr. Tan graduated with a Bachelor’s of Science degree (Honours) from the University of Singapore in 1972 and from the University of California, Los Angeles, with a Master of Business Administration in 1985.

Lee Meng Ko

Madam Ko Lee Meng is the Non-Executive Director of Maxi-Cash Financial Services Corp Ltd., since April 10, 2008. Mdm. Ko has accumulated more than 25 years of experience in the jewellery industry and has been with Aspial Group since 1983. Mdm. Ko is currently an executive director of Aspial and heads Aspial’s retail merchandising department where she oversees the management, replenishment and distribution of merchandise to the various retail stores and ensures that Aspial Group and its team of designers are kept up to date with the latest jewellery trend and designs. Mdm. Ko helped to set up the merchandising team for the Company when it was incorporated in 2008. Mdm. Ko holds a Bachelor’s degree in Arts from the National University of Singapore.

Sai Sing Lee

Mr. Lee Sai Sing is Non-Executive Independent Director of Maxi-Cash Financial Services Corp Ltd., since April 16, 2012. From 1995 to 1998, Mr. Lee was with the equities department of Government of Singapore Investment Corp as an equities trader. In 1998, he was seconded to Government of Singapore Investment Corp, London as head of European equities trading, a post he held until 2000. He joined BNP Paribas Private Bank for a year as a senior investment advisor (investment advisory) in 2000. Between 2001 and 2002, he was a fund manager at Pointworth Asset Management. Since 2002 to date, he has been with Maybank-Kim Eng (formerly known as Kim Eng Holdings Limited) as a Vice President, Investment. Mr. Lee holds a Bachelor’s degree in Applied Science (Computer Engineering) from Nanyang Technological University.

Leok Cheng Ng

Mr. Ng Leok Cheng is the Non-Executive Independent Director of Maxi-Cash Financial Services Corp Ltd., since April 16, 2012. He began his career with Kuwait Asia Bank as a credit officer in 1985. Between 1986 and 1989, he was with the credit and marketing division of United Overseas Bank as an assistant manager. He then joined ABN Bank as a relationship manager in 1989 before leaving to take up a similar position with Generale Bank in the same year. In 1990, he took up the position of director (corporate banking) with American Express Bank, a position he held for three (3) years until 1993. From 1993 to date, he has been the managing director of Datapulse Technology Limited (a company listed on the mainboard of the SGX-ST). Mr. Ng also sits as an independent director on the board of TT International Limited (listed on the mainboard of the SGX-ST). Mr. Ng holds a Bachelor’s degree in Business Administration (Honours) from the National University of Singapore.
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