Edition:
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Maxi-Cash Financial Services Corporation Ltd (MAXI.SI)

MAXI.SI on Stock Exchange of Singapore

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1 Dec 2016
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Summary

Name Age Since Current Position

Wee Seng Koh

48 2008 Non-Executive Chairman of the Board

Leok Cheng Ng

54 2015 Chief Executive Officer, Director

Wee Kiong Chua

46 2013 Group’s Director - Operations

Seok Cheng Eng

2013 Group’s Assistant Brand Director

Hue Tian Phua

2013 Group’s Assistant Merchandising Director

Yen Phing Yeo

Group Senior Finance Manager

Swee Ann Lim

49 Company Secretary

Janet Tan

2014 Company Secretary

Keh Yan Peter Tan

66 2012 Non-Executive Lead Independent Director

Lee Meng Ko

54 2008 Non-Executive Director

Lee Hwee Koh

49 2015 Non-Executive Director

Bee Leong Goh

61 2015 Non-Executive Independent Director

Sai Sing Lee

2012 Non-Executive Independent Director

Soo Kiang Tan

65 2016 Independent Non-Executive Director

Biographies

Name Description

Wee Seng Koh

Mr. Koh Wee Seng serves as Non-Executive Chairman of the Board of Maxi-Cash Financial Services Corp Ltd., since April 10, 2008. He is also the president and CEO of Aspial Corporation Limited (“Aspial”), its subsidiaries and associated companies (“Aspial Group”) and is responsible for the strategic planning, overall management and business development of Aspial Group. Since late 1994 when the new management led by him took over the reins, Aspial Group has overcome the challenges posed by changing consumer demand by implementing wide ranging and fundamental changes in its jewellery business. Mr Koh has also successfully led Aspial’s diversification into the property and financial service businesses. Mr Koh holds a Bachelor degree in Business Administration from the National University of Singapore.

Leok Cheng Ng

Mr. Ng Leok Cheng serves as Chief Executive Officer, Director of Maxi-Cash Financial Services Corp Ltd., since January1, 2015. He will oversee the overall management and business development of our Group. Mr Ng has been an Independent Director of the Group since April 2012 and has held the positions of Chairman of the Remuneration and Nominating Committees as well as member of the Audit Committee. He began his career with Kuwait Asia Bank as a credit officer in 1985. Between 1986 and 1989, he was with the credit and marketing division of United Overseas Bank as an assistant manager. He then joined ABN Bank as a relationship manager in 1989 before leaving to take up a similar position with Generale Bank in the same year. In 1990, he took up the position of director (corporate banking) with American Express bank, a position he held for three years until 1993. From 1993 to 2014, he was a director of Datapulse Technology Limited, a company listed on the mainboard of the SGX-ST. Mr Ng also sits as an independent director on the board of directors of TT International Limited, a company listed on the mainboard of the SGX-ST. Mr Ng holds a Bachelor degree in Business Administration (Honours) from the National University of Singapore.

Wee Kiong Chua

Mr. Chua Wee Kiong serves as Group’s Director - Operations of Maxi-Cash Financial Services Corp Ltd. His primary responsibility is to implement and enforce the operational processes and procedures at our pawnshops and retail outlets. Mr Chua is also responsible for ensuring that they are compliant with our Group’s policies and practices and with governmental regulatory aspects. He was an executive with the Public Utility Board from 1990 to 1993 and was part of the pastoral staff at Faith Community Baptist Church between 1993 and 1999. From 1999 to 2003, he took on the role of finance executive at Faith Community Baptist Church. He also served as an account manager at Touch Community Services from 2000 to 2003 before going on to join AJI International as a business development manager from 2004 to 2005. Prior to joining our Group in September 2008, Mr Chua was the general manager at Goldin Enterprises Pte Ltd from 2005 to 2008, where he was responsible for its daily operational matters, maintenance of customer relationships and development of new businesses. Mr Chua holds a Bachelor degree in Arts from the National University of Singapore.

Seok Cheng Eng

Ms. Eng Seok Cheng serves as Group’s Assistant Brand of Maxi-Cash Financial Services Corp Ltd. She is in charge of brand management, planning, managing and implementing marketing strategies and brand budgets, and managing public relations and visual merchandising. Prior to joining our Group in 2009, Mdm Eng was with Aspial from 1999 to 2008, where she last held the position of senior brand manager and was responsible for developing and implementing brand strategies and planning and reviewing budgets for Aspial Group. She left Aspial in July 2008 to take up the position of marketing manager at Montblanc Singapore, where she was responsible for the overall operations of Montblanc’s wholesale and retail channels, establishing marketing plans, implementation of sales strategies, managing events and planning and reviewing budgetary matters. Mdm Eng holds a Bachelor degree in Science, Business Administration from the Oklahoma City University.

Hue Tian Phua

Madam Phua Hue Tian serves as Group’s Assistant Merchandising Director of Maxi-Cash Financial Services Corp Ltd. She is in charge of the inventory management team of our Group. She is also responsible for handling the auction process for our pawnbroking business and the product pricing and budget allocation at our retail outlets. Mdm Phua has accumulated more than 30 years of experience in the jewellery industry. Over the years, she has worked at various jewellery companies and was involved in the retailing, wholesaling and export of jewellery. She joined Poh Heng Jewellery as a sales executive in 1980 and was later promoted to sales manager. She then left Poh Heng Jewellery in 1985 and was a sales manager with Singapore Jewellery Industries from 1986 to 1991. She later took on the same role as sales manager with Siang Hoa Goldsmith from 1992 to 1998. Prior to joining our Group as our Senior Merchandising Manager in 2009, she was the purchasing manager at Aspial from 1999 to 2004 until she left to run her own jewellery business from 2005 to 2009.

Yen Phing Yeo

Madam Yeo Yen Phing serves as Group Senior Finance Manager of Maxi-Cash Financial Services Corp Ltd. She is responsible for the overall accounting and finance functions of our Group. Since our establishment, she has overseen and has been responsible for the implementation of financial policies, the coordination and maintenance of our Group’s accounting and internal control systems, budgeting, analysis of financial and accounting information, financial forecasts and compliance with audit and statutory requirements. Mdm Yeo joined Aspial in 2006 as an assistant finance manager and rose to the rank of senior finance manager in 2010, where her finance duties covered both Aspial Group and our Group. Before joining Aspial Group in 2006, Mdm Yeo was an assistant accountant at Lingo Technology Pte Ltd from 1990 to 1991 and a senior accountant with Keppel Land International Limited from 1991 to 2004. Mdm Yeo holds a Bachelor degree in Accountancy from the National University of Singapore and is a Chartered Accountant of Singapore.

Swee Ann Lim

Janet Tan

Keh Yan Peter Tan

Mr. Tan Keh Yan serves as Non-Executive Lead Independent Director of Maxi-Cash Financial Services Corp Ltd., since April 16, 2012. Between 1972 and 2003, he was employed by DBS Bank Ltd and last held the position of managing director of Enterprise Banking at DBS Bank Singapore. In early 2004, he joined Redwood Capital Pte Ltd, a wealth management and advisory firm as its managing director until 2005 when he left the company. Mr Tan sits as an independent director on the boards of two other companies listed on the SGX-ST, namely Asia Enterprises Holding Ltd and Sin Heng Heavy Machinery Ltd. Mr Tan graduated with a Bachelor of Science degree (Honours) from the University of Singapore in 1972 and from the University of California, Los Angeles, with a Master of Business Administration in 1985.

Lee Meng Ko

Madam Ko Lee Meng serves as Non-Executive Director of Maxi-Cash Financial Services Corp Ltd., since April 10, 2008. Mdm Ko has accumulated more than 25 years of experience in the jewellery industry and has been with Aspial Group since 1983. Mdm Ko is currently an executive director of Aspial and heads Aspial’s jewellery retail merchandising department where she oversees the management, replenishment and distribution of merchandise to the various retail stores and ensures that Aspial Group and its team of designers are kept up to date with the latest jewellery trend and designs. Mdm Ko helped to set up the merchandising team for our Company when it was incorporated in 2008. Mdm Ko holds a Bachelor degree in Arts from the National University of Singapore.

Lee Hwee Koh

Madam Koh Lee Hwee serves as an Non-Executive Director of Maxi-Cash Financial Services Corp Ltd. Mdm Koh stepped down from the position on 5 January 2015. She remains as the Executive Director of our Group. Prior to her appointment as the CEO of our Group, Mdm Koh was the Vice President (Manufacturing) / Executive Director of Aspial, where she oversaw and spearheaded the growth of Aspial’s jewellery manufacturing division and was responsible for the overall production plans, technology, management and development of Aspial’s jewellery production. Mdm Koh has more than 20 years of experience in the jewellery industry before joining the Company. Mdm Koh holds a Bachelor degree in Arts from the National University of Singapore.

Bee Leong Goh

Ms. Goh Bee Leong is Non-Executive Independent Director of the Company. Ms Goh has close to 40 years of experience in the healthcare industry, holding diversified management roles in quality control, manufacturing, product development and marketing of generic pharmaceutical products. She has been with Haw Par Healthcare Limited since 2003 and is currently the general manager (Manufacturing) and director of Haw Par Healthcare Limited.

Sai Sing Lee

Mr. Lee Sai Sing serves as Non-Executive Independent Director of Maxi-Cash Financial Services Corp Ltd., since April 16, 2012. From 1995 to 1998, He is presently the executive director of Maxi-Harvest Group, which focuses on investments in South East Asia. Mr Lee has extensive experience in investing in unlisted and listed Asian equities. He is also involved in advising corporations in restructurings, pre-initial public offerings and initial public offerings. Mr Lee had worked in the fund management industry for many years in major financial institutions like Government of Singapore Investment Corp, BNParibas Private Bank and Maybank-Kim Eng. Mr Lee graduated with a Bachelor degree in Applied Science (Computer Engineering) from Nanyang Technological University in 1995.

Soo Kiang Tan

Mr. Tan Soo Kiang serves as Independent Non-Executive Director of the Company. Mr Tan Soo Kiang has over 40 years of experience in legal practice. He started his legal career in the Singapore Legal Service in 1974. He held various appointments in the legal and judicial branch of the Legal Service before entering private practice in 1992. He joined Messrs Wee Swee Teow & Company as a Partner handling litigation matters. He retired from law practice in 2015. He has been an active volunteer in social and community services for many years for which he was awarded the Public Service Medal in 2007 and the Public Service Star in 2013. He served at UE E&C Ltd. Currently he serves at Pertama Holdings Pte. Ltd. Singapore Pools (Private) Ltd. All Elite Security Pte. Ltd. COGES Asia Pte. Ltd.