People: Nobel Design Holdings Ltd (NBEL.SI)

NBEL.SI on Stock Exchange of Singapore

0.44SGD
24 Jul 2014
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Summary

Name Age Since Current Position

Chee Peng Choong

59 2010 Group Executive Chairman of the Board

Pengee Chan

48 2013 Non-Executive Chairman, Non-Executive and Independent Director

Eu Jin Goon

47 2011 Group Chief Executive Officer, Group Managing Director, Executive Director

Woon Yeong Lee

2008 President of Buylateral Group Pte Ltd and Target Marketing Systems Inc.

Ai Quey Wee

56 2013 Chief Operating Officer, Executive Director

Ciu Hwa Ong

39 2011 Executive Director

Seow Chang Chua

2009 Director of Numero Uno Creative Group Pte Ltd

Poh Soon Toh

General Manager of Momentum Creations Pte Ltd

Pui See Wu

40 2008 Director and General Manager of Marquis HQO Pte Ltd

Bee Fong Lee

2009 Company Secretary

Kum Leong Chan

53 2012 Non-Executive Director

Chye Yam Heng

2005 Independent Non-Executive Director

Ban Lian Teh

2005 Independent Non-Executive Director

Soon Chiu Wong

2014 Non-Executive Independent Director

Biographies

Name Description

Chee Peng Choong

Mr. Choong Chee Peng is Group Executive Chairman of the Board of Nobel Design Holdings Ltd. With over 30 years’ experience in the furniture and interior contracts industry, Mr. Choong provide leadership, guidance, strategic vision and growth to the Board and overall operations of the Group. Mr. Choong is actively involved in sourcing, brand development and marketing of the European imported furniture business for the Singapore market. Mr. Choong as Chairman of the Board is also responsible for controlling quality and timeliness of information between the management of the Company and the Board. Mr. Choong is a past President of the Singapore Furniture Industries Council (”SFIC”) and is currently the President Advisor of SFIC.

Pengee Chan

Mr. Chan Pengee, Adrian serves as Non-Executive and Independent Director, Non-Executive Chairman for Nobel Design Holdings Ltd. He also serves as Chairman of Nominating Committee and Member of Audit and Remuneration Committees of the Company. He is a lawyer practicing in the areas of mergers and acquisitions, corporate finance, corporate and commercial law, equity/debt capital markets, securities law, employment law and corporate governance.

Eu Jin Goon

Mr. Goon Eu Jin is Group Chief Executive Officer, Group Managing Director, Executive Director of Nobel Design Holdings Ltd. Apart from overseeing the daily operations of the Group, his responsibilities include corporate planning, strategic planning and business development, and the management of functional areas including finance, investor relations, human resources and marketing communications. He is also the Chief Executive Officer of Buylateral Group, the Group’s supply chain management, sourcing and distribution of furniture for the USA market. Mr Goon also spearheads the Group’s property development division. Mr. Goon graduated with a Bachelor of Accountancy (2nd Class Honors) from the National University of Singapore and was formerly with the Economic Development Board and Arthur Andersen.

Woon Yeong Lee

Ms. Lee Woon Yeong is President of Buylateral Group Pte Ltd and Target Marketing Systems Inc., subsidiaries of Nobel Design Holdings Ltd. Ms. Lee joined the Company in 2003. She is responsible for directing business operations, overall management, implementation of marketing strategies and dayto- day operations of Buylateral Group.

Ai Quey Wee

Ms. Jean Wee Ai Quey serves as Chief Operating Officer for Nobel Design Holdings Ltd. She was Group Design Director, Executive Director of Nobel Design Holdings Ltd. Ms. Wee, a co-founding member of the Group, is the Group’s Executive Director. She is responsible for the marketing, sourcing, operations and brand development of the Group’s imported furniture business. With over 25 years’ experience in interior design and furniture retail business, Ms. Wee is the driving force behind the Group’s success in the luxury furniture business and is responsible for the management of Marquis Furniture Gallery Pte Ltd which carries the following brands Minotti, Porada, Meridiani, Misura Emme, Cierre, Visionnaire and Lifestorey.

Ciu Hwa Ong

Ms. Ong Ciu Hwa is Executive Director of Nobel Design Holdings Ltd., since July 8, 2011. Ms. Ong Ciu Hwa joined the company in 2004 as the Finance Manager of the Company and is responsible for the Group financial reporting and accounting function, taxation, banking, and administration matters. She is a CPA and has over 10 years accounting and finance experience.

Seow Chang Chua

Mr. Chua Seow Chang is Director of Numero Uno Creative Group Pte Ltd., subsidiary of Nobel Design Holdings Ltd. Mr. Chua joined the Company in 1987. He is responsible for directing business operations, implementing marketing strategies, and managing the day-to-day operations of the company. With over 23 years’ experience, he provides his team members with leadership and deep knowledge in residential design and build projects.

Poh Soon Toh

Mr. Toh Poh Soon is General Manager of Momentum Creations Pte Ltd., subsidiary of Nobel Design Holdings Ltd. Mr. Toh joined the Company in 1989. He is responsible for implementation of marketing strategies, sales and project management and day-to-day operations.

Pui See Wu

Ms. Wu Pui See is Director and General Manager of Marquis HQO Pte Ltd., subsidiary of Nobel Design Holdings Ltd. Ms. Wu is responsible for directing business operations, implementing marketing strategies, and managing the dayto- day operations of the company. She is an industry veteran with 15 years’ experience in the industry. Ms. Wu joined the Company in 2001 as Marketing Manager of Marquis HQO Pte Ltd, and has a Bachelor of Commerce and Management from Lincoln University, New Zealand.

Bee Fong Lee

Kum Leong Chan

Mr. Chan Kum Leong has been appointed as Non-Executive Director of Nobel Design Holdings Ltd., with effect from June 21, 2012. From 2003 - 2007 : he served as Executive Director, Association for Persons with Special Needs, 2007 - Todate : Group Financial Controller, Lian Huat Group Singapore.

Chye Yam Heng

Mr. Heng Chye Yam is Independent Non-Executive Director of Nobel Design Holdings Ltd., since April 26, 2005. He is a member of the Audit Committee, Nominating Committee and Remuneration Committee. Mr. Heng is presently the Managing Director of Metalwood Pte Ltd and Executive Director of Triple Helix Pte Ltd. Mr. Heng holds an MBA from the University of Hull, Graduate Diploma in both Marketing and Personnel Management and a Bachelor of Science (Hons) in Computer Science.

Ban Lian Teh

Dr. Teh Ban Lian is Independent Non-Executive Director of Nobel Design Holdings Ltd., since June 13, 2005. He is the chairman of the Audit Committee, Nominating Committee & Remuneration Committee. Dr. Teh has been holding senior corporate executive position for over thirty years. He last served as Vice-Chairman of Chesterton International Property Consultants Pte Ltd. Amongst his previous other appointments, he was the Managing Director of Emporium Group, Executive Director of China Everbright Limited and a former Independent Director of Japan Land Limited. He is a past President of the Singapore Retailers Association for eight years. Dr. Teh holds a PhD. (Bus. Admin.) (Hon) from an American university and was nominated in ‘Who’s Who of the Asian Pacific Rim’ – 1999/2000 International Edition by Barons, USA. Dr. Teh was conferred the Public Service Medal – PBM (Pingat Bakti Masyarakat) National Day Awards in 2003.

Soon Chiu Wong

Mr. Wong Soon Chiu has been re-designated as Non-Executive Independent Director of Nobel Design Holdings Ltd., with effect from 25 February 2014. Mr. Wong holds an MBA from the University of West London. He is a Fellow member of the Association of International Accountants of UK, and an Associate of the Institute of Secretaries and Administrators, UK and a Fellow member of the Association of Taxation and Management Accountants, Australia.
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