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Poh Kong Holdings Bhd (POHK.KL)

POHK.KL on Kuala Lumpur Stock Exchange

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9 Dec 2016
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Summary

Name Age Since Current Position

Yee Seiong Choon

60 2004 Executive Chairman of the Board, Group Managing Director

Teck Chong Cheong

65 2004 Executive Director

Nee Siew Choon

59 2004 Executive Director

Wan Joo Choon

55 2016 Executive Director

Yee Bin Choon

46 2012 Executive Director

Yoke Ying Choon

58 2016 Executive Director

Wee Fong Hon

54 2014 Executive Director

Yim Kong Ng

Company Secretary

Fazrin Azwar bin Md. Nor

49 2005 Independent Non-Executive Director

Tuck Yew Choong

77 2005 Senior Independent Non-Executive Director

Choon Hwa Tan

64 2014 Independent Non-Executive Director

Shou How Yue

65 2009 Independent Non-Executive Director

Biographies

Name Description

Yee Seiong Choon

Dato' Choon Yee Seiong serves as the Executive Chairman of the Board and Group Managing Director of Poh Kong Holdings Berhad since January 13, 2004. A visionary and influential leader, Dato’ Choon was one of the founders of Poh Kong Jewellers Sdn Bhd (PKJ) in 1976 when he started a modest jewelry store in Petaling Jaya at the age of 22. He has since headed the Poh Kong Group which has evolved into the largest jewellery retail chain store in Malaysia with 106 outlets nationwide. He holds several directorships in the companies within the Group. He is the Chairman of Executive Committee, and also serves as a member of the Remuneration Committee and Risk Management Committee of PKHB. He has won several domestic acclaim for his outstanding achievements as a leading jeweler. These include the “19 Years At The Top Award” given by Malaysia Tatler in 2008, “Super Star Of The Year 2008” by the Malaysian Retailer- Chains Association (MRCA), and recognition in the “MRCA Achievers Book 2010” for being one of the outstanding and leading entrepreneurs in the development of the retail chains industry for over two decades. In 2014, he received Poh Kong's award as one of Malaysia's Top 10 Retailers in the Asia-Pacific Top 500 retail companies ranking by Retail Asia Publishing and Euromonitor International. Dato’ Choon was Founder President of the MRCA in 1992, that has provided an avenue for retail businesses networking among members to promote the healthy expansion of the retail industry, both locally and internationally. He was also former president of various goldsmith and jewelers associations in the country.

Teck Chong Cheong

Mr. Cheong Teck Chong serves as Executive Director at Poh Kong Holdings Berhad since January 13, 2004. A veteran in the jewelry industry, he was a co-founder of PKJ in 1976. Mr Cheong began his career in the gold jewelry industry in 1967 and rose to the rank of General Manager in Lian Sin Pawnshop. He became a Partner of Lian Yik Goldsmith in 1972 until 1980. In 1982, he was appointed Managing Director of PKJ (SS 2) Sdn Bhd, Petaling Jaya. Mr Cheong assists in the growth, development and expansion of the Group. He is a member of Executive Committee and a member of the Risk Management Committee of PKHB. He also sits as a Director of other companies within the Group and is a Director and shareholder of Lian Sin Tang Sdn Bhd, Heng Seng Sdn Bhd and a Director of Pajak Gadai Rakyat Sdn Bhd.

Nee Siew Choon

Mme. Choon Nee Siew serves as Executive Director of Poh Kong Holdings Berhad since January 13, 2004. She brings with her more than 30 years of experience in the jewelry industry having held several portfolios over the years. She started her career in 1972 as a Sales Representative in Lian Yik Jewellery. In 1980, she left the company to join PKJ as a Sales Manager. Two years later, she was appointed Director of PKJ (SS 2) Sdn Bhd and in 1991 was promoted to Managing Director of PKJ (Subang Parade) Sdn Bhd. Her main responsibilities are in overseeing the daily retail operations and development of the Group. She also holds directorships of several other companies within the Group and with her vast experience in the jewelry retail trade has contributed invaluably to the Group’s growth and development. She is a member of Executive Committee of PKHB. She is also director of Jungmax Property Sdn. Bhd.

Wan Joo Choon

Mme. Choon Wan Joo has been reappointed Executive Director of Poh Kong Holdings Berhad on March 23, 2016. She was appointed as a Managing Director of Poh Kong Jewellery Manufacturer Sdn. Bhd. ("PKJM") since 1991. Her main responsibilities are in overseeing the daily operations and decision making policies of PKJM. Her career in the gold jewellery industry started in 1980 when she joined Precious Jewellery Sdn. Bhd. ("Precious") as a Retail Representative. In 1981, she was promoted to Production Supervisor cum Designer at Precious and was with the company until 1990. She is a Director of several other companies within the Group. She was responsible for the initial set-up of the manufacturing plant and has successfully built the plant to become fully operational with a workforce of approximately 180. She also participates in trade exhibitions to keep abreast of the latest trends in product designs and development, and advances manufacturing technologies. She oversees the production, quality control, manufacturing techniques, marketing, design and administration. In addition, her responsibilities also cover Human Resources, Accounts and Finance functions of manufacturing arm. She also heads the Group's research and development team and provides support to new product development in addition to enhancing the manufacturing capabilities of the Group.

Yee Bin Choon

Mr. Choon Yee Bin serves as Executive Director of Poh Kong Holdings Berhad since March 15, 2012. He started his career as a goldsmith with Precious Jewellery Sdn Bhd in 1984 and a year later, was promoted to Production Supervisor. In 1991, Mr Choon was appointed Assistant Managing Director of Poh Kong Jewellery Manufacturer Sdn Bhd (PKJM). In 1994, he set up the wholesale division that sources a wide range of products for all the retail outlets under the Poh Kong Group. Mr Choon has made significant contributions to the techniques used in the production of gold ornaments and the setting of precious and semi-precious stones. He oversees the marketing, wholesale, production and human resources departments of PKJM. He also holds directorships in other companies within the Group.

Yoke Ying Choon

Dato' Choon Yoke Ying was reappointed Executive Director of Poh Kong Holdings Berhad on March 23, 2016. She is the Assistant Managing Director of Poh Kong Jewellers Sdn. Bhd. ("PKJ"). Her career in the gold jewellery industry started in 1977 when she joined PKJ as a retail sales representative. In 1979, she became a partner in PKJ. In 1993, she was appointed Director of PKJ. Her current responsibilities are marketing and merchandising for the Group. In addition, she is also in charge of research and development of the Group. She attends trade fairs regularly to constantly keep up-to-date on the latest technology, development and trend in the jewellery industry. She is also a Director of various companies within the Group.

Wee Fong Hon

Datin Hon Wee Fong serves as Executive Director of Poh Kong Holdings Berhad since April 11, 2014. Datin Hon has 24 years experience in the jewelry business and is appointed the treasurer at Poh Kong Jewellers Sdn Bhd headquarters. She joined Poh Kong Jewellers in 1980 as a partner before being appointed as Finance Director of Poh Kong Jewellers Sdn Bhd in 1993. Her main responsibilities are primarily in treasury, finance and administrative matters of the Company. She is a Director of other companies within the Group. She is also a substantial shareholder and a Director of Choon Yee Seiong Sdn Bhd, which is an investment holding company. She is also a member of Executive Committee of PKHB. Datin Hon holds a LCCI Higher Level qualification from the London Chambers of Commerce & Industry in the United Kingdom.

Yim Kong Ng

Fazrin Azwar bin Md. Nor

Mr. Fazrin Azwar bin Md Nor serves as Independent Non-Executive Director at Poh Kong Holdings Berhad since 2005. He was appointed to the Board of Directors of PKHB as a Non- Independent Non-Executive Director on 13 January 2004. He was later re-designated as an Independent Non- Executive Director in 2005. An advocate and solicitor, Mr Fazrin Azwar was called to the Malaysian BAR in 1991 following his graduation with a Bachelor of Laws (LLB) Honours from University of Malaya in 1990. He is currently the Managing Partner of Messrs Azwar & Associates. In listed companies, he holds the following positions: as an Independent Non-Executive Chairman of Mercury Industries Berhad and an Independent Non-Executive Director of Tong Herr Resources Berhad, and Daya Materials Berhad. He was also previously an Independent Non-Executive Director of Englotechs Holding Berhad, Tek Seng Holdings Berhad, DPS Resources Berhad and Ire-Tex Corporation Berhad. In non-listed companies, he holds the position as an Independent Non-Executive Director of Times Offset (M) Sdn Bhd. He is also a Non-Independent Non-Executive Director of Kuchinta Tenaga Hijau Sdn Bhd, Agni Power Sdn Bhd, Nirzaf Holdings Sdn Bhd and the Kuchinta Group of Companies. He is also a member of the Malaysian Institute of Directors and the Institute of Internal Auditors, Malaysia. Mr Fazrin Azwar is the Chairman of the Nomination Committee, a member of the Remuneration Committee, the Audit Committee and the Risk Management Committee of PKHB.

Tuck Yew Choong

Dr. Choong Tuck Yew serves as Senior Independent Non-Executive Director at Poh Kong Holdings Berhad since 2005. He was appointed to the Board of Directors of PKHB as an Independent Non-Executive Director on 13 January 2004. He possesses a DComSc, an MBA and is a Chartered Member of the Malaysian Institute of Accountants (MIA), and a member of the Malaysian Institute of Certified Public Accountants. He is also a Fellow of the CPA Australia, a Fellow of the Malaysian Association of the Institute of Chartered Secretaries and Administrators, a Fellow of the Chartered Taxation Institute of Malaysia, and a Chartered Fellow, as well as, a Chartered Audit Committee Director of the Institute of Internal Auditors, Malaysia. In the early years of his career, Dato’ Dr Choong worked as an accountant in several companies. In 1968, he joined Bank Negara Malaysia (Central Bank of Malaysia) and, in 1987, he was appointed as the Chief Manager of the Central Bank of Malaysia. In 1990, he was seconded as the Managing Director of Visia Finance Berhad, a licensed finance company. Currently, Dato’ Dr Choong is the Deputy Chairman of C & C Investigation Services Sdn Bhd, a licensed private investigation company. His other business interests include directorships at UO B Asset Management (Malaysia) Berhad, and SCC Holdings Bhd. Dato’ Dr Choong was a Council Member of the World Association of Detectives and a life member of the International Professional Security Association and Asian Professional Security Association. He has been a guest speaker at various conferences in Malaysia as well as abroad. In 2014, he was conferred the Darjah Indera Mahkota Pahang (D.I.M.P.) which carries the title of Dato’. He is the Chairman of the Audit Committee, a member of the Remuneration and Nomination Committee of PKHB.

Choon Hwa Tan

Mme. Tan (Esther) Choon Hwa serves as Independent Non-Executive Director of Poh Kong Holdings Berhad since April 11, 2014. She is a Fellow Member of the Institute of Chartered Accountants in England and Wales (FCA), a Member of the Malaysian Institute of Accountants (CA) and a Fellow Member of the Chartered Tax Institute of Malaysia. Madam Esther Tan began her career as an auditor with Grant Thornton in UK and later with Kingston Smith in UK before coming back to Malaysia. In 1984, she started her practice which eventually merged to be what is known as GEP Associates. The Firm is a member firm of an International Organisation called AGN International with its headquarters in the United Kingdom boasting of 465 offices worldwide. In 2008 and 2009, Madam Esther Tan became its first lady Chairperson who led the international organization and is today still an active International Board member representing the Asia Pacific region. She is an auditor of various companies with activities ranging from manufacturing, associations, retailing, constructions, developers, trusts, and multinationals etc; and is well exposed to the requirements of regulatory bodies, as well as Public Listed Companies compliance matters. She has conducted several due diligence and fund raising exercises as Reporting Accountant for clients. She was previously the auditor of several Public Listed Companies. In 2006, Madam Esther Tan received the award from the National Association of Women Entrepreneur Malaysia as “the woman entrepreneur of the year” under the Finance section. She is also a Tax Director of GEP Associates and was previously a Finance Director of a manufacturing company before setting up the practice. Currently, she also manages the AGN Asia Pacific region as one of the four Directors. She is the Chairperson of the Risk Management Committee and a member of the Audit Committee of PKHB.

Shou How Yue

Datin Yue (Shirley) Shou How serves as Independent Non-Executive Director at Poh Kong Holdings Berhad since January 23, 2009. Datin Yue has 24 years experience in the local and foreign luxury fashion retail, business development and consulting, and investment banking industry. She was Managing Director/General Manager of Fine Lines, a company dealing with imported lady apparels and high-end bespoke orders from 1985 to 1993. Subsequently, she served as Investment Advisor of Credit Lynonnaise Securities (Asia) Ltd from 1993 to 1998 and was an Investment Banker of Soloman Smith Barney, and Citibank Singapore from 2000 to 2003. She has been a Director of Oilvest Engineering (M) Sdn Bhd & Elbex Holdings Sdn Bhd since 2004. She served as Boutique Manager of Chopard, Pavilion, Kuala Lumpur from 2007 to 2008. Datin Yue holds a Graduate Diploma in Business Administration (post graduate degree) from the University of Western Sydney, Australia, a member of the Malaysian Institute of Management and a Chartered Audit Committee Director of the Institute of Internal Auditors, Malaysia. She is also the Chairperson of the Remuneration Committee, and a Member of the Nomination Committee and the Audit Committee of PKHB.