People: Second Cup Ltd (SCU.TO)

SCU.TO on Toronto Stock Exchange

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Summary

Name Age Since Current Position

Michael Bregman

2013 Chairman of the Board

Alix Box

2014 President, Chief Executive Officer, Director

Cathy Whelan-Molloy

2011 Chief Marketing Officer

Thomas Zacharias

2011 Vice President - Operations

Donato Caldarone

2012 Vice President of Human Resources, General Counsel, Corporate Secretary

Rita Toporowski

2011 Vice President - Corporate Planning and Development

Wayne Vanderhorst

2011 Vice President - Franchise Development

Alton McEwen

2013 Director

Rael Merson

2013 Director

Alan Simpson

2013 Director

Stephen Kelley

1 2012 Independent Director

Biographies

Name Description

Michael Bregman

Mr. Michael D. Bregman has been appointed as Chairman of the Board of the Company. Mr. Bregman is the Principal and Chief Executive Officer of Tailwind Capital Inc., a Toronto-based investment management firm. Mr. Bregman is an experienced entrepreneur and was formerly the Chairman and Chief Executive Officer of Second Cup. After purchasing the company for $12 million in 1988, Mr. Bregman took Second Cup public in 1993, ultimately returning $175 million to shareholders, culminating in the sale of the company to Cara Operations Ltd. in 2002. He currently serves on the board of directors of Clairvest Group Inc., Ideaca Ltd. and MapleMusic and previously served on the board of directors of a number of other companies, including General Donlee Canada Inc., Vincor International Inc. and Humpty Dumpty Snack Foods Inc. Mr. Bregman earned an MBA from the Harvard Business School after receiving his undergraduate degree from the Wharton School of Business at the University of Pennsylvania.

Alix Box

Ms. Alix Box has been appointed as President, Chief Executive Officer, Director of the Company effective February 24, 2014. Ms. Box brings a wealth of retail leadership experience to Second Cup. For the past six years, Alix has been a member of the senior leadership team at Holt Renfrew, most recently as Senior Vice President, Retail. During this period, she helped lead a strong resurgence of service and sales growth for Holt Renfrew. Previously, Ms. Box was Vice President, Operations, Company and Licensed Stores at Starbucks Coffee Company, where she was responsible for 675 stores across Canada. During her ten years at Starbucks, Alix built a culture of exceptional team building and the Canadian operations achieved strong growth in sales and profitability.

Cathy Whelan-Molloy

Ms. Cathy Whelan-Molloy is Chief Marketing Officer of The Second Cup Ltd. Prior to joining Second Cup, she was Vice President, Marketing Strategy at Zellers, from October 2010 to March 2011 (Zellers sold to Target in December 2010); Principal, CWM Marketing and Consumer Insights from 2008 until 2010; Executive Vice President, Marketing, at Loblaws from July 2007 until January 2008; Vice President, Marketing and Merchandising, Tim Hortons from June 1994 until July 2007.

Thomas Zacharias

Mr. Thomas Zacharias is Vice President - Operations of The Second Cup Ltd. Mr. Zacharias previously held the position of Vice President Franchise Operations at Mr. Lube Canada LP., where he worked from February of 2007 until July of 2011. Prior to that Mr. Zacharias was employed by Cara Operations Ltd. from February 1999 until November 2006 in a number of positions most recently as Chief Operating Officer, Air Terminal Restaurants Division.

Donato Caldarone

Mr. Donato Caldarone is Vice President of Human Resources, General Counsel, Corporate Secretary of The Second Cup Ltd. From January 2008 to May 2012, Mr. Caldarone was Legal Counsel with Cara Operations Limited. Prior to that, Mr. Caldarone was a Partner with the law firm Aird & Berlis LLP, where he practised business and franchise law from 2000 – 2004 and 2005 – 2007. Mr. Caldarone is a lawyer and member of the Law Society of Upper Canada.

Rita Toporowski

Ms. Rita Toporowski is Vice President - Corporate Planning and Development of The Second Cup Ltd. Prior to that, Ms. Toporowski was Vice President Corporate Planning & Development for S.C. Coffee Co. from July 2007 to June 2009. Before joining S.C. Coffee Co., she was with Air Canada for over 16 years in numerous senior level positions including Senior Director Six Sigma.

Wayne Vanderhorst

Mr. Wayne C. Vanderhorst is Vice President - Franchise Development of The Second Cup Ltd. Prior to joining Second Cup, Mr. Vanderhorst was employed with Mr. Lube Canada LP as Vice President, Real Estate & Development from August 2005 to September 2007 and was previously with Dairy Queen Canada Inc. for over 16 years in numerous positions including Director of Real Estate & Leasing.

Alton McEwen

Mr. Alton McEwen has been appointed as Director of the Company. Mr. McEwen has been the Chief Executive Officer of Distant Lands Coffee since July 2011. Distant Lands Coffee is a leading vertically integrated coffee company, which is involved in farming, milling, and roasting coffee for leading food service and grocery retail companies in the US and Internationally. Mr. McEwen has worked in the food and beverage business throughout his career and actively in the coffee business as President and Chief Executive Officer of Second Cup from 1988 to 1996 and from 2000 to 2004, and served as President of a number of Second Cups' US acquisitions from 1997 to 1999. He has served on the Strategic Planning Committee of the Specialty Coffee Association and on the Board of the Canadian Coffee Association. He has been on the Board of Swiss Water Decaffeinated Coffee since 2005 and Distant Lands since 2006. From 1987 to 1993 he was President of mmmuffins and Michel's Baguette bakery cafés, a chain of 250 bakery stores in Canada and the US. From 1983 to 1987, Mr. McEwen was President of Rowntree MacIntosh Canada, an industry leading confectionary company, and Laura Secord Candy stores. Mr. McEwen is a graduate of McGill University.

Rael Merson

Mr. Rael Merson has been appointed as Director of the Company. Mr. Merson is the President of Mixed Use Capital, a real estate development company that is developing commercial real estate in California. Mr. Merson retired as President of Rogers Broadcasting Limited in 2008 after spending over 21 years building that company into one of Canada's leading broadcasters. He is most closely associated with the various acquisitions that were made to build Rogers Broadcasting, including The Shopping Channel, City TV, Sportsnet, OMNI TV and various radio stations.

Alan Simpson

Mr. Alan Simpson has been appointed as Director of the Company. Mr. Simpson graduated from the Wharton School of Economics and Finance (Summa Cum Laude) in 1983. That year, he joined Town Shoes when the company had a total of only 9 stores located in Ontario. In 1990, Mr. Simpson became Chief Operating Officer of Town Shoes and in 1992 started The Shoe Company. From 2000 until 2013, he served as Chief Executive Officer of both Town Shoes and The Shoe Company. During that time, Town Shoes and The Shoe Company expanded to approximately 200 stores across Canada, including through acquisitions of Sterling Shoes and The Shoe Warehouse. In 2012, Town Shoes and The Shoe Company were acquired by Callisto Capital and Alberta Investment Management Corp.

Stephen Kelley

Mr. Stephen Kelley is Independent Director of The Second Cup Ltd. Mr. Kelley is currently the Chief Executive Officer of Stocom Research Trading & Investments Ltd. and holds an Honours Bachelor of Science, Applied Mathematics degree from the University of Western Ontario. The Company's shares are traded on the Toronto Stock Exchange under the symbol "SCU".

Basic Compensation

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