People: Vitacost.com Inc (VITC.OQ)

VITC.OQ on NASDAQ Stock Exchange Global Select Market

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Summary

Name Age Since Current Position

Michael Kumin

40 2010 Independent Interim Chairman of the Board

Jeffrey Horowitz

64 2011 Chief Executive Officer, Director

Brian Helman

2012 Chief Financial Officer

Jody Kalmbach

2013 Senior Vice President - Merchandising

Joseph Topper

52 2012 Chief Technology Officer, Chief Information Officer

David Zucker

43 2011 Chief Marketing Officer

Mary Marbach

45 2010 General Counsel, Corporate Secretary

Christopher Cavelline

52 2013 Chief Merchandising Officer

Christopher Gaffney

49 2010 Independent Director

Stuart Goldfarb

58 2011 Independent Director

Edwin Kozlowski

63 2011 Independent Director

Robert Trapp

63 2007 Independent Director

Kathleen Reed

Director - Investor Relations

Biographies

Name Description

Michael Kumin

Mr. Michael A. Kumin is Independent Interim Chairman of the Board of Vitacost.com Inc., since July 21, 2010.Mr. Kumin is a Partner with Great Hill Partners, (“GHP”), a Boston-based investment firm. Mr. Kumin has served in a number of positions since joining GHP in 2002, and is presently a Partner responsible for originating and evaluating investment opportunities in the media, internet, software, and business and consumer services sectors. Prior to joining GHP, Mr. Kumin held various executive and investing positions, including roles at both Apollo Management, L.P. and Goldman, Sachs, L.P. Mr. Kumin has served on the Board of Directors of Spark Networks since June 2006. Mr. Kumin serves and has served on the Boards of Directors of numerous private internet companies, including BuscaPé.com and IGN Entertainment. Mr. Kumin graduated with honors from the Woodrow Wilson School of Public & International Affairs at Princeton University with a Bachelor of Arts.

Jeffrey Horowitz

Mr. Jeffrey J. Horowitz is Chief Executive Officer, Director of Vitacost.com Inc., since February 17, 2011. He served as Interim Chief Executive Officer and a Director of Vitacost from August 2010 through February 17, 2011. Mr. Horowitz provided consulting services to Vitacost in 2010 prior to being appointed Interim Chief Executive Officer. Over the five years prior to joining Vitacost, Mr. Horowitz pursued personal interests. Mr. Horowitz founded Vitamin Shoppe, Inc. (“Vitamin Shoppe”) in 1977 and served as its President and Chief Executive Officer from 1977 to January 2000, during which time he oversaw the retail expansion from one store in 1977 to over 200 stores in 11 states. In addition, Mr. Horowitz expanded Vitamin Shoppe's business by establishing a catalog to solicit mail order sales in 1981 and pioneered the online vitamin sales industry in 1998 with the launch of VitaminShoppe.com. Mr. Horowitz also led Vitamin Shoppe during its initial public offering on The NASDAQ Stock Market in 1999. Mr. Horowitz served as President and Chief Executive Officer of VitaminShoppe.com, Inc. from July 1999 to January 2000. Mr. Horowitz served as Chairman of the Board of Directors of VitaminShoppe.com, Inc. from June 1999 to January 2000, as a Director of VitaminShoppe.com, Inc. from May 1999 to 2007 and as a Director of Vitamin Shoppe Industries Inc. from its inception to 2007.

Brian Helman

Mr. Brian D. Helman is Chief Financial Officer of Vitacost.com Inc., since February 25, 2012. Mr. Helman has nearly 20 years of combined financial and accounting experience, and was most recently Chief Financial Officer of Intermedix Corporation, a provider of revenue cycle management solutions from 2010 to 2012. Prior to joining Intermedix, Mr. Helman was Chief Financial Officer of Rosetta Stone Inc., a provider of technology-enabled language learning solutions, from 2007 to 2010, where he directed all of the Company's financial activities in a rapid growth environment and led its initial public offering in 2009. Prior to joining Rosetta Stone Inc., Mr. Helman was Chief Financial Officer at NEON Systems from 2002 to 2006 and also held senior level financial positions at NetSpeak Corporation from 1996 to 2001. Mr. Helman is a Certified Public Accountant in Georgia and a member of the American Institute of Certified Public Accountants. He holds a B.S. in Finance from the University of Florida.

Jody Kalmbach

Ms. Jody Kalmbach has been appointed as Senior Vice President - Merchandising of Vitacost.com Inc., effective February 20, 2013. Ms. Kalmbach has served as the Company’s Vice President of Product and Marketing Programs since January 2012 and has nearly 20 years of on-line and retail merchandising experience. Prior to joining Vitacost, Ms. Kalmbach held management positions with Amazon.com and The North Face and now be responsible for purchasing of third party products and the supply chain function as well as continuing to oversee category management.

Joseph Topper

Mr. Joseph R. Topper, Jr., has been appointed as Chief Technology Officer, Chief Information Officer of Vitacost.com, Inc., effective August 06, 2012. Mr. Topper brings over 20 years of senior level leadership experience and 10 years of Chief Information Officer experience to Vitacost.com. He was most recently Senior Vice President of Customer Success of Rosetta Stone Inc. and served as the Company’s first Chief Information Officer from 2007 through 2009, the technology department through the initial public offering and gaining Sarbanes-Oxley compliance. Mr. Topper holds an M.S. in Telecommunications & Information Management from the Polytechnic Institute of New York University and a B.S. in Mathematical Sciences from the United States Coast Guard Academy.

David Zucker

Mr. David A. Zucker is Chief Marketing Officer of Vitacost.com Inc., since August 22, 2011. Prior to joining Gilt, Mr. Zucker was the Global Director of Customer Relationship Management and Implementation at Dell Inc. from 2006 to 2009 and was Vice President of CRM at Home Shopping Network (HSN) from 2004 to 2006. He also served as Assistant Vice President of Marketing, Analytics, and Internet Operations at Martha Stewart Living Omnimedia and held a senior position at Priceline.com. Mr. Zucker holds a Ph.D in Applied Economics from the University of Rhode Island, a M.S. in Applied Economics from West Virginia University and a B.S. in Biology from West Virginia University. He has also served as an adjunct professor at the University of South Florida and Rutgers University.

Mary Marbach

Ms. Mary L. Marbach is General Counsel, Corporate Secretary of Vitacost.com Inc., since July 2010. Ms. Marbach was appointed General Counsel in December, 2009 and the Company's Corporate Secretary in July 2010. Ms. Marbach has been an attorney at the Company since July of 2009. Prior to joining the Company, Ms. Marbach was Senior Transactional Counsel at Imperial Finance and Trading, LLC in Boca Raton, Florida. Ms. Marbach was an associate at Greenberg Traurig, LLP in its Corporate and Securities Group in Boca Raton, Florida from 2002 through 2004. Prior to that, she was an associate at Morrison & Foerster, LLP in its Corporate & Securities Group in Palo Alto, California. Ms. Marbach has a BS from Syracuse University, an MBA from the University of Miami, and a JD from Boston University School of Law. Ms. Marbach is a member of the State Bar of California and the State Bar of Florida.

Christopher Cavelline

Mr. Christopher Cavelline has been appointed as Chief Merchandising Officer of Vitacost.com, Inc., effective as of July 22, 2013. Since June 2009, Mr. Cavelline was Senior Vice President of Merchandising and E-commerce at Kohl’s Department Stores. Mr. Cavalline brings 25 years of retail experience to Vitacost.com and was most recently Senior Vice President of Merchandising and E-commerce at Kohl’s Department Stores, where he was instrumental in significantly expanding Kohl’s online business. Previously, Mr. Cavalline held senior leadership positions at Macy’s, Inc. and May department stores. Mr. Cavalline earned a B.S. in Physics and Civil Engineering from Washington and Lee University.

Christopher Gaffney

Mr. Christopher S. Gaffney is Independent Director of Vitacost.com Inc., since July 21, 2010. Mr. Gaffney is a Managing Partner with, and one of the co-founders of GHP. Mr. Gaffney has been a Managing Partner at GHP since its founding in 1998, and in such position he shares responsibility for the general management, investment policy, fund raising and investor relations at GHP. Mr. Gaffney also continues to pursue new investments and manage portfolio companies. Prior to GHP, Mr. Gaffney served as an Associate, Principal and General Partner for Media/Communications Partners, a predecessor organization to GHP. Mr. Gaffney began his career as a commercial lending officer for the First National Bank of Boston in the specialized media lending unit. Mr. Gaffney has served on the Board of Directors of LECG Corporation, a publicly-traded provider of professional services, since December 2009. Mr. Gaffney previously served on the Boards of Directors of Spark Networks from November 2006 to October 2007, Incentra Solutions, Inc., a provider of information technology services that, at the time of Mr. Gaffney's service, traded on the OTC Bulletin Board, from August 2004 to July 2005, and Haights Cross Communications, Inc., an educational and library publisher with publicly-registered debt, from March 1997 to September 2007. Mr. Gaffney serves and has served on the Boards of Directors of numerous private companies, including BuscaPé.com and IGN. Mr. Gaffney is a summa cum laude graduate of Boston College with a degree in Accounting and Economics.

Stuart Goldfarb

Mr. Stuart U. Goldfarb is Independent Director of Vitacost.com Inc., since February 28, 2011. Mr. Goldfarb has more than 25 years of direct marketing, media and e-commerce experience. He currently serves on the board of Atrinsic, Inc., a marketer of direct-to-consumer subscription products and an internet search-marketing agency. Mr. Goldfarb served as the President and CEO of Direct Brands, Inc., direct marketer of music, DVDs, and books, from 2001 to 2009. Prior to joining Direct Brands, Inc., Mr. Goldfarb was President and CEO of bol.com, Bertelsmann’s premier online retailer of books and music, doing business in eighteen European and Asian countries. Before joining Bertelsmann, he was Vice Chairman of Value Vision International, a cable TV home shopping and e-commerce company and was also the former Executive Vice President, Worldwide Business Development at NBC, where he held executive level positions.

Edwin Kozlowski

Mr. Edwin J. Kozlowski is Independent Director of Vitacost.com, Inc., since February 28, 2011. Mr. Kozlowski has over 30 years of financial experience working in the retail and nutritional supplement industries. Mr. Kozlowski currently serves on the board and Executive Committee of Suncoast Centers, Inc., a social service, non-profit organization. Mr. Kozlowski served as Executive Vice President and Chief Operating Officer of Retail Ventures, Inc. from 2001 to 2004 and Senior Vice President and Chief Financial Officer — Chief Operating Officer of DSW in 2001. Prior to joining Retail Ventures, Inc., Mr. Kozlowski served as Executive Vice President and Chief Financial Officer of General Nutrition Companies, Inc. (“GNC”) from 1990 to 2000. From 1978 to 1990, Mr. Kozlowski held various management positions within GNC. He has also served in senior financial positions at H.K. Porter Company and Arthur Young, LLP. Mr. Kozlowski was an officer with the United States Secret Service and served in the United State Army. He received a Bachelor of Science in accounting from Robert Morris University in 1975.

Robert Trapp

Dr. Robert G. Trapp, M.D., is Independent Director of Vitacost.com Inc., since April 2007. Dr. Trapp has maintained a private practice in rheumatology in Springfield, Illinois since 1989. He was a faculty member at Southern Illinois University School of Medicine from 1981 – 1989 where he served as Chief of the Division of Rheumatology. He has been a principal investigator in more than 125 phase I, II and III clinical trials evaluating new therapies in the treatment of rheumatological diseases. Dr. Trapp is board certified in internal medicine and rheumatology. He is a Fellow of the American College of Physicians and a member of the American College of Rheumatology. He received a Bachelor of Arts from Earlham College and his M.D. from Northwestern University School of Medicine.

Kathleen Reed

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