Profile: America Movil, S.A. de C.V. (AMX)

AMX on New York Consolidated

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America Movil S.A.B. DE C.V. (America Movil) is a provider of wireless communications services in Latin America. As of December 31, 2008, it had 182.7 million subscribers in 17 countries. Through Radiomovil Dipsa, S.A. de C.V., which operates under the name Telcel, the Company, provides mobile telecommunications service in all nine regions in Mexico. As of December 31, 2008, Telcel had 56.4 million subscribers in Mexico. The Company operates in Brazil through its subsidiaries, Claro S.A. and Americel S.A. (Americel), under the unified brand name Claro. Its network covers the main cities in Brazil, including Sao Paulo and Rio de Janeiro. The Company provides wireless services in Argentina, Paraguay, Uruguay and Chile. America Movil provides wireless services in Colombia under the Comcel brand. It also provides fixed-line and wireless services in Guatemala, El Salvador, Nicaragua and Panama. Its Untied States subsidiary, TracFone Wireless Inc. (Tracfone), is engaged in the sale and distribution of prepaid wireless services and wireless phones throughout the United States, Puerto Rico and the Untied States Virgin Islands. In August 2008, the Company acquired 100% interest in Estesa Holding Corp.

As of December 31, 2008, its subsidiaries had 9.2 million wireless subscribers and over 2.2 million fixed-line subscribers in Central America. Compania Dominicana de Telefonos, C. por A. (Codetel) is the telecommunications service provider in the Dominican Republic with 3.9 million wireless subscribers, 0.8 million fixed-line subscribers and 0.2 million broadband subscribers as of December 31, 2008. It provides fixed-line and broadband services in the Dominican Republic under the Codetel brand and wireless services under the Claro brand. Telecomunicaciones de Puerto Rico, Inc. (TELPRI), through its subsidiaries, is the telecommunications service provider in Puerto Rico with approximately 0.8 million fixed-line subscribers and 0.7 million wireless subscribers as of December 31, 2008. The Company provides fixed-line and broadband services in Puerto Rico under the PRT brand and wireless services under the Claro brand. Oceanic Digital Jamaica Limited (Oceanic) provides wireless and value-added services throughout Jamaica, with 0.2 million wireless subscribers as of December 31, 2008.

Voice services

The Company offers voice services under a variety of rate plans. The rate plans are either postpaid, where the customer is billed monthly for the previous month, or prepaid, where the customer pays in advance for a specified volume of use over a specified period. Telcel’s postpaid plans include monthly charges, which usually include a number of minutes of use and short text messages that are included in the monthly service charge; usage charges, for usage in excess of the specified number of minutes or short text messages included in the monthly charge, and additional charges, including charges for data services, voicemail and general information.

Data services

The Company offers two-way short message service (SMS) to its customers as part of its value-added services. Through arrangements with other mobile operators, Telcel offers its customers the ability to send and receive short messages to and from users of networks of other carriers throughout Mexico. Through the Ideas Telcel portal, Telcel offers its customers mobile entertainment services, including SMS, multimedia messaging service (MMS), e-mail, news and personalized downloads, such as ring tones and screensavers. Telcel offers wireless application protocol (WAP), including e-mail, data and information services and electronic commerce transactions.

Telcel offers its customers the ability to send and receive short messages to and from users of Nextel Mexico, a trunking carrier in Mexico. Telcel began to offer multimedia messaging service (MMS) through global system for mobile communications (GSM) technology to postpaid and prepaid customers in March 2003. Telcel customers can also send and receive multimedia messages to and from users of networks of other Mexican carriers. It offers the data transmission services through its GSM network, including high speed circuit switch data (HSCSD), packet switch data through general packet radio services (GPRS), enhanced data rates for GSM evolution (EDGE), universal mobile telecommunications systems (UMTS) and high speed downlink packet access (HSDPA).

Push-to-Talk Services

Telcel offers push-to-talk services (two-way half duplex voice service) over its GSM network. Postpaid customers may use push-to-talk over cellular (POC), to communicate with other Telcel customers that subscribe to this service across Mexico at no cost in addition to the fixed monthly charge.

Oficina Movil Telcel

Oficina Movil allows Telcel customers to access e-mail and personal information management tools, such as calendars and address books, through their handsets. Through alliances with companies, such as BlackBerry and Windows Mobile, Telcel customers can manage multiple e-mail accounts and review and edit e-mail attachments. Telcel also offers data coverage in Mexico and other countries where it has roaming agreements. Telcel offers services that focus on e-commerce, such as services that allow customers to recharge air time remotely, share airtime with other prepaid costumers and perform banking activities from their mobile phones.

Telcel offers a variety of products as complements to its wireless service, including handsets and accessories, such as chargers, headsets, belt clips and batteries. As part of its prepaid service offering, Telcel provides new customers with an Amigo Kit, which includes airtime, a handset, a charger and other accessories. For prepaid customers that own GSM handsets, Telcel also offers an Amigo Chip, which includes airtime and the chip for the handset. New postpaid customers also receive a handset, a charger and other accessories complimentary, if they enter into a long-term contract with Telcel.

Interconnection

Telcel earns interconnection revenues from calls to any of its subscribers that originate with another service provider. Telcel charges the service provider from whose network the call originates an interconnection charge for the time Telcel’s network is used in connection with the call. Telcel must pay interconnection fees in respect of calls made by its subscribers to customers of other service providers (mobile and fixed).

Roaming

Telcel offers international roaming services to its subscribers through the networks of cellular service providers, with which Telcel has entered into international roaming agreements. Telcel also provides roaming services in Mexico to customers of Telcel’s international roaming partners. Telcel has entered into approximately 421 agreements covering GSM networks. As of December 31, 2008, Telcel had commercially launched roaming GSM services covering 169 countries and GPRS services covering 123 countries for postpaid subscribers.

The Company competes with Grupo Iusacell, S.A. de C.V., Telefonica, S.A. (Telefonica Moviles), Nextel, Vivo, Telecom Italia Mobile (TIM), Oi, Brasil Telecom, CTBC, Sercomtel, Telecom Personal, Movistar, Entel PCS, Telecel (Milicom International), Nucleo, Hola Paraguay (KDDI Corporation), Ancel, Colombia Movil, Movistar Peru, Telemovil, Telefonica de El Salvador, Digicel, Intelfon, Celtel, France Telecom (Orange), Tricom, Cable & Wireless Jamaica, AT&T, Centennial, Sprint, T-Mobile, Open Mobile, Centennial Wireline and Worldnet Communications.

Company Address

America Movil, S.A. de C.V.

Lago Alberto 366
Colonia Anahuac
Mexico City     11320
P: +1781.5754328

Company Web Links

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