Profile: Art Technology Group Inc (ARTG.O)

Art Technology Group, Inc. (ATG), incorporated in 1991, develops and markets a suite of e-commerce software products. ATG Commerce is an e-commerce platform and set of e-commerce applications, which the Company delivers through perpetual software licenses, software as a service (SaaS) or on a managed services basis. Its optimization services include Click-to-Call, Click-to-Chat, Call Tracking and ATG Recommendations services. The Company sells its products primarily through its direct sales organization. ATG Partners include global systems integrators, such as Accenture, Acquity Group, Capgemini, CGI, Deloitte Consulting, Infosys and Sapient, as well as regional systems integrators and interactive agencies, such as Aaxis Group, Empathy Lab, LBi Group, Professional Access, Razorfish and Resource Interactive. As of January 31, 2010, ATG had approximately 1,200 clients, including AT&T, Best Buy, Conde Nast, CVS, DirecTV, Intuit, JC Penney, Lego, Sprint, Tesco, Vodafone and Williams-Sonoma. On January 8, 2010, the Company acquired InstantService.com, Inc.

ATG Commerce

ATG Commerce is an e-commerce platform and application suite. ATG Commerce’s functionality includes catalogs, product management, shopping carts, checkout, pricing management, merchandising, promotions, inventory management and business-to-business order management. ATG Adaptive Scenario Engine is the platform component of ATG Commerce. The applications, which consist of ATG Commerce include ATG Merchandising, ATG Commerce Search, ATG Content Administration, ATG Outreach, ATG Self-Service, ATG Self-Service, ATG Commerce Service Center, ATG Knowledge, ATG Campaign Optimizer and ATG Customer Intelligence. ATG Commerce OnDemand delivers a range of ATG Commerce applications as a managed application hosting or as a SaaS service.

ATG Optimization Services

ATG Optimization Services are offered on a SaaS basis and are hosted on its servers. Click-to-Call is designed to allow online prospects and customers to transition seamlessly within the context of their online session into immediate telephone or personal computer-based voice contact with businesses. Click-to-Chat allows online prospects and customers to initiate a text chat session online with its clients’ sales or customer service agents by clicking a Click-to-Chat button, which may be displayed on specific Web pages or appear dynamically based on the customer’s online browsing behavior, initiating a real-time text chat interaction. Call Tracking is designed to allow its clients to track every inbound telephone response to their print and online promotional campaigns. ATG Recommendations is an automated personalized recommendation engine used to optimize e-commerce experiences by automatically presenting each Website visitor with product recommendations and information.

Services

The Company offers support and maintenance, professional and education services to its clients. For an annual support and maintenance fee, clients are entitled to receive software upgrades and updates, maintenance releases, online documentation, including bug reports and unlimited technical support. ATG’s Professional Services include four primary service offerings, such as OnDemand Offerings, Full-lifecycle Solutions, Custom Solutions and Structured Enablement. Its education programs train clients and partners on its applications. The Company also offers an online learning program to supplement instructor-led training. It offers certification programs to developers.

ATG competes with IBM, Microsoft, Digital River, GSI Commerce, Accenture, EDS, Demandware, MarketLive, Venda, Avail Intelligence, Baynote and LivePerson.