Profile: Ascena Retail Group Inc (ASNA.O)
7 Mar 2014
Ascena Retail Group, Inc. (Ascena) is a national specialty retailer of apparel for women and teen girls operating, through its wholly owned subsidiaries, the dressbarn, maurices, and Justice brands. As of July 28, 2012, the Company operated over 3,800 stores throughout the United States, Puerto Rico and Canada. Ascena operates under three brands: dressbarn, maurices and Justice. In January 2011, the Company completed an internal corporate reorganization and established a holding company, Ascena Retail Group, Inc. In June 14, 2012, the Company acquired Charming Shoppes, Inc., an apparel retailer specializing in women’s plus-size apparel. In October 2013, Ascena Retail Group Inc closed the sale of Fig's, food gift retailer, to Mason Companies, Inc.
The dressbarn segment consists of the specialty retail and e-commerce operations of the dressbarn brand. As of July 28, 2012, the dressbarn segment included approximately 827 specialty retail stores, as well as an e-commerce operation. The dressbarn brand primarily attracts female consumers in the mid-30’s to mid-50’s age range and offers career and casual fashion to the working woman.
The maurices segment consists of the specialty retail and e-commerce operations of the maurices brand. As of July 28, 2012, the maurices segment included approximately 832 specialty retail stores, and e-commerce operations. The maurices brand offers fashion designed to appeal to the 17 to 34 year-old female, with stores concentrated in small markets (approximately 25,000 to 100,000 people).
The Justice segment consists of the specialty retail, e-commerce and licensing operations of the Justice brand. As of July 28, 2012, the Justice segment included approximately 942 specialty retail stores, e-commerce operations, and certain licensed franchises in international territories. The Justice brand offers apparel to girls who are ages 7 to 14.
As of July 28, 2012, the Lane Bryant segment includes 805 specialty retail and outlet stores, and e-commerce operations. Lane Bryant generally ranging in age from 35 to 55 years old, which shops for fashionable merchandise in the moderate price range. Lane Bryant retail stores are located in a combination of destination malls, lifestyle centers and strip shopping centers.
As of July 28, 2012, the Catherines segment includes approximately 422 specialty retail stores, and e-commerce operations. Catherines carries a range of plus sizes (16-34 and 0X-5X) and is particularly known for extended sizes (28-34). Catherines offers classic apparel and accessories to female customers for wear-to-work and casual lifestyles. Catherines customers are generally in the 45 years old and older age group, shop in the moderate price range. Catherines retail stores are primarily located in strip shopping centers and outlet locations.
The Company competes with Walmart, Macy’s, JCPenney, Kohl’s, Old Navy, Aeropostale, Target and Sears.
Ascena Retail Group Inc
30 Dunnigan Drive
SUFFERN NY 10901