Profile: Ascena Retail Group Inc (ASNA.O)
21 May 2015
Ascena Retail Group, Inc. (Ascena), incorporated on July 27, 2010, is a national specialty retailer offering clothing, shoes and accessories for missy and plus-size women through its 100% owned subsidiaries, under the Lane Bryant, maurices, dressbarn and Catherines brands; and for tween girls and boys, under the Justice brand. The Company operates, through its subsidiaries, approximately 3,900 stores throughout the United States and Canada. The Company classifies its businesses into a five segment brand-oriented approach: Justice, which offers fashionable apparel to girls who are ages 7 to 14 in an environment designed to match the lifestyle of tween girls, and fashionable apparel to boys who are ages 7 to 14 under the Brothers brand; Lane Bryant, for a customer base ranging in age from 25 to 45 years old; maurices, which offers up-to-date fashion designed to appeal to the 20 to 35 year-old female; dressbarn, which caters to women in their mid-30’s to mid-50’s age range in both missy and plus sizes, and Catherines, which carries a full range of plus sizes (16-34 and 0X-5X) and is known for extended sizes (28-34).
The Justice segment includes approximately 997 specialty retail and outlet stores (of which 189 sell dual-gender merchandise), ecommerce operations, and certain licensed franchises in international territories. Justice creates, designs and develops its own exclusive Justice and Brothers branded merchandise in-house. This allows Justice to maintain creative control and respond as quickly as fashion trends dictate. The Justice merchandise mix represents the broad assortment that its boy or girl wants in their store - a mix of apparel, accessories, footwear, intimates and lifestyle products, such as bedroom furnishings and electronics, to meet all their needs. Justice’s store footprint primarily includes mall locations, strip centers, lifestyle centers and outlet centers.
The Lane Bryant segment includes approximately 771 specialty retail and outlet stores, and ecommerce operations. Through private labels such as Lane Bryant and Cacique, and select national brands, fashionable and sophisticated apparel is offered to female customers in plus-sizes 14-28, including intimate apparel, wear-to-work and casual sportswear, accessories, select footwear and social occasion apparel. Lane Bryant retail stores are located in a combination of destination malls, lifestyle centers and strip shopping centers.
The maurices segment includes approximately 922 specialty retail and outlet stores, and ecommerce operations. Through its proprietary maurices label, the maurices product line encompasses women’s casual clothing, career wear, dressy apparel, active wear and accessories. maurices stores are located near large discount and department stores to capitalize on the traffic those retailers generate. maurices seeks to differentiate itself from those retailers by offering a wider selection of style, color and current fashion, as well as the shopping experience offered, which emphasizes a visually stimulating environment with a helpful staff. While maurices stores offer a core merchandise assortment, individual maurices stores vary their merchandise assortment to reflect individual store demands and local market preferences.
The dressbarn segment includes approximately 820 specialty retail and outlet stores, and ecommerce operations. dressbarn stores are located in convenient strip shopping centers in major trading and high-density markets, and in surrounding suburban areas. Individual store assortments vary depending on local demographics, seasonality and past sales patterns. Carefully edited, coordinated merchandise is featured in a comfortable, easy-to-shop environment, which is staffed by friendly, service-oriented associates.
The Catherines segment includes approximately 386 specialty retail stores and ecommerce operations. Catherines offers classic apparel and accessories to female customers for wear-to-work and casual lifestyles. Catherines customers are in the 45 years old and older age group, shop in the moderate price range, and are concerned with comfort, fit and value. Catherines retail stores are located in strip shopping centers and outlet locations.
The Company competes with Walmart, Macy’s, JCPenney, Kohl’s, Old Navy and Target.
Ascena Retail Group Inc
933 Macarthur Blvd
MAHWAH NJ 07430-2045