Profile: Bidz.com, Inc. (BIDZ.O)

Bidz.com, Inc. is an online retailer of jewelry, featuring a live auction format. The Company offers its products through a continuous live format. The majority of its auctions are short-term, often lasting less than one hour. Its product inventory includes gold, platinum, and silver jewelry set with diamonds, rubies, emeralds, sapphires, and other precious and semi-precious stones, and watches. In addition to its own products, the Company has several independent merchants that sell art, collectibles and gift items. The Company offers to sell products through its Website at www.bidz.com. The Company offers products with a 15-day return policy on all merchandise. In February 2010, BIDZ.com, Inc. announced the launch of Modnique (www.modnique.com), a division of Bidz.com. Modnique is an exclusive private sale shopping site for members-only, offering premium brand name merchandise.

The Company’s Website also provides a dynamic display of auto-refreshing screens, enabling its customers to follow its in-progress auctions in real-time. It offers its products through a continuous live format, featuring a $1 minimum opening bid, and a 15-second auction extension period that allows its auctions to continue until all bids are received. The Company’s Website offers detailed product information, including photographs of its merchandise and customer support via phone, live-help and e-mail around the clock. It purchases jewelry inventory directly from manufacturers and liquidators. It also closely monitors its sales trends to assess consumer demand for certain jewelry styles and categories and purchase such non-closeout inventory directly from manufacturers.

The Company competes with eBay, uBid, Overstock, Blue Nile, Zales, Finlay Fine Jewelry, Reed’s Jewelers, Wal-Mart, Target, J. C. Penney, Costco, QVC and Home Shopping Network.