Profile: Body Central Corp (BODY.O)
19 Dec 2013
Body Central Corp. is a specialty retailer of young women's apparel and accessories operating retail stores in the South, Mid-Atlantic and Midwest regions of the United States. In addition, the Company operates a direct business through its e-commerce Website, www.bodyc.com, and Body Central catalog. It operates specialty apparel stores under the Body Central and Body Shop banners. It targets women in their late teens and twenties from diverse cultural backgrounds who seek the latest fashions and a flattering fit. Its stores feature a variety of tops, dresses, bottoms, jewellery, accessories and shoes sold primarily under Body Central and Lipstick labels. As of January 1, 2011, it had 209 stores located in fashion retail venues across 23 states in the South, Mid-Atlantic and Midwest. Its average store size is 4,300 square feet. During the fiscal year ended January 2, 2010 (fiscal 2010), the Company opened 27 stores.
The Company’s assortment of tops, dresses, bottoms, jewellery, accessories and shoes fits the many lifestyles of its customers: casual, club, dressy and active. From fiscal year 2009 through January 1, 2011, it has closed 13 stores. The Company focuses on opening 30 to 35 new stores.
The Company competes with Forever 21, Wet Seal, rue21, Charlotte Russe and Aeropostale.
Body Central Corp
6225 Powers Avenue
JACKSONVILLE FL 32217