Profile: The Cheesecake Factory Inc (CAKE.O)
21 May 2013
The Cheesecake Factory Incorporated, incorporated on February 13, 1992, is engaged in the restaurant and bakery businesses. As of February 28, 2013, it operated 177 Company-owned upscale, casual dining, full-service restaurants: 162 under The Cheesecake Factory mark, 14 under the Grand Lux Cafe mark and one under the RockSugar Pan Asian Kitchen mark. It also operates two bakery production facilities whose primary role is to provide cheesecakes and other baked goods to its Company-owned and licensed restaurants.
In addition, it leverages its brand identity with consumers and profitably utilize its bakery production capacity through sales to external customers. On July 11, 2012, the Company opened Grand Lux Cafe restaurant at the Cherry Hill Mall in Cherry Hill, New Jersey. On September 19, 2012, it opened a new Cheesecake Factory restaurant at the Quaker Bridge Mall in Lawrenceville, New Jersey. In December 2012, the Company opened two newest restaurants in Miami, FL and Orland Park, IL.
The Cheesecake Factory Restaurant Concept
The Cheesecake Factory restaurants provide a distinctive, dining experience at moderate prices by offering an evolving menu in an upscale casual, high energy setting with attentive, efficient and friendly service. As a result, The Cheesecake Factory restaurants appeal to a diverse guest base across a broad demographic range. The Cheesecake Factory restaurants are open seven days a week for lunch and dinner, as well as Sunday brunch. Its restaurants offer a full-service bar where its entire menu is served.
The Cheesecake Factory menu features over 200 items in addition to items presented on supplemental menus, such as its Skinnylicious menu, which offers over 50 items at 590 calories or less. Menu offerings include appetizers, pizza, seafood, steaks, chicken, burgers, specialty items, pastas, salads, sandwiches, omelettes and desserts, including approximately 50 varieties of cheesecake and baked desserts. Examples of menu offerings include Chicken Madeira, Cajun Jambalaya Pasta, Thai Lettuce Wraps, Avocado Eggrolls and Bang-Bang Chicken and Shrimp. In contrast to many chain restaurant operations, substantially all of its menu items, except those desserts manufactured at its bakery production facilities, are prepared from scratch daily at its restaurants with , fresh ingredients using and recipes. It reviews its entire menu twice a year for guest appeal and pricing. It places emphasis on the , contemporary interior design and decor of its restaurants, which creates a high-energy ambiance in a casual setting.
Its concept requires a higher investment per square foot of restaurant space than is typical for the casual dining industry. Its stylish restaurant design and decor contribute to the distinctive dining experience enjoyed by its guests. Each restaurant features , open dining areas and a contemporary kitchen design. The table and seating layouts of its restaurants are flexible, permitting tables and seats to be easily rearranged to accommodate groups or parties, thus permitting more effective utilization of seating capacity. Outdoor patio seating, available at approximately 90% of its restaurants, allows for additional guest capacity, as weather permits, at a comparatively low occupancy cost per seat.
Grand Lux Cafe Concept
Grand Lux Cafe is an upscale casual dining concept that offers globally-inspired, artisan cuisine with an ambiance of modern sophistication. Using fresh ingredients prepared with world class cooking techniques, the menu at Grand Lux Cafe offers classic American dishes and international favorites, including appetizers, pasta, seafood, steaks, chicken, burgers, salads, specialty items and desserts. Examples of menu offerings include its Crispy Caramel Chicken, Cedar Planked BBQ Salmon and Shrimp Scampi. A full-service bar, as well as an onsite bakery which produces a signature selection of made-to-order desserts, are also elements of this concept.
Its Grand Lux Cafe restaurants are open seven days a week for lunch and dinner. Its location in the Venetian Resort-Hotel-Casino in Las Vegas, Nevada is open 24 hours a day and its sister location in the Palazzo Resort-Hotel-Casino is open 20 hours a day. Both locations also offer a breakfast menu. All Grand Lux Cafe locations offer a weekend brunch. Each of its restaurants offers a full-service bar where its entire menu is served. In fiscal 2012, it opened a newly designed Grand Lux Cafe in Cherry Hill, New Jersey and are in discussions with landlords for potential sites. As of February 28,2013, it opened a newly designed Grand Lux Cafe in Cherry Hill, New Jersey.
RockSugar Pan Asian Kitchen Concept
RockSugar Pan Asian Kitchen is a concept featuring a Southeast Asian menu in an upscale casual dining setting. The decor of the restaurant features design elements true to the restaurant’s Southeast Asian branding. RockSugar Pan Asian Kitchen showcases the cuisines of Thailand, Vietnam, Malaysia, Singapore, Indonesia and India with approximately 80 dishes served Asian family-style to create an atmosphere that encourages sharing and conversation. Examples of menu offerings include Shaking Beef, Thai Basil Cashew Chicken, Roasted Thai Chilean Sea Bass and Crispy Samosas. RockSugar Pan Asian Kitchen also features a full-service bar with an wine list and exotic cocktails, as well as an onsite bakery where it creates freshly-made desserts that infuse traditional French flair into nearly a dozen Asian-influenced items. It operates one RockSugar Pan Asian Kitchen restaurant in Los Angeles, California and continue to evaluate the concept’s potential for future growth.
It owns and operates two bakery production facilities, one in Calabasas Hills, California, and one in Rocky Mount, North Carolina. Its facility in Calabasas Hills accommodates both production operations and corporate support personnel, while its facility in Rocky Mount houses production operations and a distribution center for its restaurants and customers located in the eastern United States. As of February 28, 2013, it built out the remaining space in the Rocky Mount facility and installed additional bakery equipment, which added capacity to support the needs of its restaurants,its international licensees and its external customers.
It produces approximately 70 varieties of cheesecake and other baked desserts based on recipes. Some of cheesecakes include the Original Cheesecake, Ultimate Red Velvet Cake Cheesecake, Reese’s Peanut Butter Cup Chocolate Cake Cheesecake, Hershey’s Chocolate Bar Cheesecake, Oreo Dream Extreme Cheesecake, Fresh Banana Cream and Fresh Strawberry. Other baked desserts include Chocolate Tower Truffle Cake, Carrot Cake, Black-Out Cake and Lemoncello Cream Torte.
The Cheesecake Factory Inc
26901 Malibu Hills Rd.
CALABASAS HILLS CA 91301
Company Web Links
- BRIEF-Cheesecake Factory shares up 4.5 pct after the bell following results
- Cheesecake Factory's profit misses Street, shares down
- UPDATE 2-Cheesecake Factory's profit misses Street, shares down
- Cheesecake Factory's quarterly profit falls 26 pct
- BRIEF-Cheesecake Factory shares down 3.2 pct after the bell following results