Profile: Cadbury PLC (CBY)

Cadbury plc, formerly Cadbury Schweppes plc, incorporated on February 7, 2008, is a confectionery company. The Company is engaged in the confectionery business, with participation across the three categories of chocolate, gum and candy. The Company’s seven business units are Britain and Ireland, Middle East and Africa, North America, South America, Europe, Asia, and Pacific. Cadbury plc has developed a global portfolio of brands. The Company’s brands in chocolate are Cadbury Dairy Milk, Creme Egg, Flake, and Green & Black’s. Trident is the Company’s gum brand. Other gum brands include Hollywood, Stimorol, Dentyne, Clorets and Bubbaloo. Halls is a candy brand of the Company. Other brands are Maynards, The Natural Confectionery Co. and Cadbury Eclairs. On May 7, 2008, it completed the demerger of the Americas Beverages business, which became Dr Pepper Snapple Group, Inc. (DPS) following the demerger. In February 2010, Kraft Foods Inc. announced that it has acquired control of the Company.

Europe

Cadbury plc’s markets in Europe are France, Turkey, Russia, Poland, Spain, Denmark, Greece, Portugal, Romania, Netherlands, Switzerland, Sweden, Norway and Belgium. Main brands in the segment are Trident, Halls, Hollywood, Stimorol, Dirol, Wedel, Carambar, Jelibon, Kandia and Poulain. Its chocolate businesses are concentrated in Poland, Russia and France. The Company operates gum and candy businesses in Europe. Its gum products are sold under the Trident brand in Spain and Portugal, as well as under the Stimorol and V6 brands in Switzerland, Denmark, Belgium and Sweden, and the Dirol brand in Russia. Cadbury plc sells chocolate in Poland under the Wedel and Cadbury brands.

Britain, Ireland, Middle East and Africa

The BIMA segment includes two business units: Britain and Ireland, and Middle East and Africa. The main markets for the Britain and Ireland business unit are United Kingdom and Republic of Ireland. Main brands in the Britain and Ireland business unit are Cadbury Dairy Milk, Creme Egg, Flake, Green & Black’s, Crunchie, Bassetts, Maynards, Trebor, Trident, Halls, The Natural Confectionery Co. and Eclairs. During the year ended December 31, 2008, the Company added two more variants of Cadbury Dairy Milk, Apricot Crumble and Cranberry & Granola, and launched Cadbury Creme Egg Twisted. In February 2008, it disposed the Monkhill business, which principally manufactures sugar confectionery and popcorn for the United Kingdom market.

Main markets in the Middle East and Africa business unit are South Africa, Botswana, Swaziland, Namibia, Kenya, Egypt, Lebanon, Morocco, Nigeria and Ghana. Main brands in this business unit include Cadbury, Halls, Eclairs, Stimorol, Dentyne, Clorets, Trident, Chiclets, Endearmints, Chappies, Bournvita, Tom Tom and Bubba. The Nigerian business sells candy, food beverages and gum. The brands include Tom Tom, Bournvita and Stimorol.

Americas

The Americas segment consists of two business units: North America and South America. The main markets of North America business unit are Canada, United States and Mexico. Main brands include Trident, Halls, Cadbury, Dentyne, Stride, Chiclets, Bubbaloo and Clorets. Main markets in the South America business unit are Brazil, Argentina, Venezuela and Colombia. Main brands in the South America business unit are Trident, Halls, Bubbaloo, Chiclets and Beldent.

Asia Pacific

Asia Pacific segment includes two business units: Asia and Pacific. Main markets in the Asia business unit are India, Malaysia, Thailand and China. Main brands include Cadbury Dairy Milk, Bournvita, Halls, Eclairs/Choclairs, Clorets and Dentyne. Cadbury plc classifies its operations in Australia, New Zealand and Japan under the Pacific business unit. Cadbury, The Natural Confectionery Co, Boost, Cherry Ripe, Clorets, Recaldent and Halls are the major brands in the Pacific business unit.