Profile: Church & Dwight Co., Inc. (CHD)

Church & Dwight Co., Inc. develops, manufactures and markets a range of household, personal care and specialty products under brand names, including ARM & HAMMER and TROJAN. The Company’s business is divided into three primary segments: Consumer Domestic, Consumer International and Specialty Products. The Consumer Domestic segment includes household products for deodorizing and cleaning, such as ARM & HAMMER baking soda and cat litter and SCRUB FREE, KABOOM, ORANGE GLO and BRILLO cleaning products; and laundry products, such as XTRA and ARM & HAMMER laundry detergents, OXICLEAN pre-wash laundry additive and NICE’N FLUFFY fabric softener. This segment also includes personal care products, such as TROJAN condoms, NAIR depilatories, FIRST RESPONSE and ANSWER home pregnancy and ovulation test kits, ARRID antiperspirant, ARM & HAMMER, CLOSE-UP and AIM toothpastes, ORAJEL oral analgesics and SPINBRUSH battery-operated toothbrushes. The Consumer International segment primarily sells a variety of personal care products, some of which use the same brands as its domestic product lines, in international markets, including France, the United Kingdom, Canada, Mexico, Australia, Brazil and China. The Specialty Products segment is a producer of sodium bicarbonate, which it sells together with other specialty inorganic chemicals for a variety of industrial, institutional, medical and food applications. This segment also sells a range of animal nutrition and specialty cleaning products.

On February 29, 2008, the Company sold its wholly owned subsidiary, Brotherton Speciality Products Ltd. (Brotherton). On July 7, 2008, the Company purchased the net assets of the Del Pharmaceuticals, Inc. On August 29, 2008, the Company sold its wholly owned subsidiary in Spain.

Consumer Domestic

The Company’s household products business includes baking soda and additional products, such as laundry detergent, carpet and room deodorizers, cat litter and other pet products and cleaners. During the year ended December 31, 2008, household products constituted approximately 63% of the Company’s Domestic Consumer sales and approximately 45% of the Company’s total sales. ARM & HAMMER Baking Soda is the Company’s brand of baking soda. ARM & HAMMER FRIDGE FRESH is a refrigerator deodorizer equipped with both a baking soda filter to keep food tasting fresher and an indicator to tell the consumer when the product needs to be replaced. In addition, ARM & HAMMER Carpet and Room Deodorizer is the number two brand in the domestic carpet and room deodorizer market.

Church & Dwight Co., Inc. markets its ARM & HAMMER brand laundry detergents, in both powder and liquid forms. The Company markets its XTRA laundry detergent in both powder and liquid. The Company also markets XTRA SCENTSATIONS, a highly fragranced and concentrated liquid laundry detergent. In 2008, the Company completed the conversion in the United States of its liquid laundry detergents to a more concentrated and environmentally sensible formula. The Company also markets OXICLEAN pre-wash laundry additive. The Company markets ARM & HAMMER plus OXICLEAN liquid and powder laundry detergents, combining the benefits of these two laundry detergent products and OXICLEAN SPRAY AWAY portable instant stain remover. The Company also launched OXICLEAN Max Force, a concentrated stain remover.

The Company’s laundry products also include fabric softener sheets that prevent static cling and soften and freshen clothes. The Company markets ARM & HAMMER FRESH ‘N SOFT liquid fabric softener and offers another liquid fabric softener, XTRA NICE’N FLUFFY. The Company markets a line of cat litter products, including ARM & HAMMER SUPER SCOOP clumping cat litter. Line extensions of SUPER SCOOP ARM & HAMMER Multi-Cat cat litter, designed for households with more than one cat, ARM & HAMMER ODOR ALERT cat litter, with crystals that change color when activated, and ARM & HAMMER ESSENTIALS clumping cat litter, a corn-based scoopable litter made for consumers who prefer to use products made from natural ingredients. The Company also markets a line of pet care products under the LAMBERT KAY brand name. The Company markets a line of household cleaning products including CLEAN SHOWER daily shower cleaner, SCRUB FREE bathroom cleaners and SNO BOL toilet bowl cleaner. The Company also markets KABOOM bathroom cleaner and ORANGE GLO household cleaning products.

The Company entered the personal care business using its ARM & HAMMER trademark and baking soda technology, and has expanded its presence through its acquisition of antiperspirants, oral care products, depilatories, reproductive health products and oral analgesics. In 2008, Personal Care Products constituted approximately 37% of the Company’s Consumer Domestic sales and approximately 26% of the Company’s total sales. ARM & HAMMER Baking Soda, when used as a dentifrice, whitens and polishes teeth, removes plaque and leaves the mouth feeling fresh and clean. These properties led to the development of a line of sodium bicarbonate-based dentifrice products, which are marketed and sold nationally primarily under the ARM & HAMMER DENTAL CARE brand name. The Company also manufactures and markets in the United States (including Puerto Rico) and Canada, the MENTADENT brand of toothpaste and toothbrushes, and CLOSE-UP, PEPSODENT and AIM toothpaste.

The Company markets SPINBRUSH battery-operated toothbrushes in the United States (including Puerto Rico), the United Kingdom, Canada, China, Australia and Japan. In 2008, the SPINBRUSH battery-operated toothbrush was the number one brand of battery-operated toothbrushes in the United States. The Company also markets SPINBRUSH Pro-Select toothbrushes, a two speed version of SPINBRUSH and SPINBRUSH Pro-Recharge, a rechargeable toothbrush offering up to one week of power brushes between charges. In 2008, the Company introduced SPINBRUSH Swirl, a value-oriented product which is designed to encourage manual brush users to convert to battery-operated toothbrushes. The Company’s deodorant and antiperspirant products are marketed under the ARM & HAMMER, ARRID and LADY’S CHOICE brand names. The TROJAN condom brand has been in use for more than 80 years.

In 2008, brands include EXTENDED PLEASURE, HER PLEASURE, TWISTED PLEASURE, SHARED PLEASURE, MAGNUM WITH WARM SENSATIONS, a lubricant system which warms the skin on contact for enhanced pleasure, TROJAN Ultra Thin condoms and an expanded line of vibrating rings. In 2008, the Company launched two products in the growing thin segment of the condom category, TROJAN THINTENSITY and TROJAN MAGNUM THIN. FIRST RESPONSE is a home pregnancy and ovulation test kit. The Company also markets FIRST RESPONSE Rapid Result test kit, designed to tell a woman if she is pregnant within one minute after taking the test and ANSWER. The NAIR line comprises non-shaving hair removal products. The Company offers waxes, depilatory creams and cloth strips under the NAIR brand name.

Consumer International

The Consumer International segment markets and sells a variety of personal care products, over-the-counter and household products in international markets, including France, the United Kingdom, Canada, Mexico, Australia, Spain, Brazil and China. Canada, France, the United Kingdom and Mexico accounted for 33%, 21%, 18% and 10%, respectively of the Company’s international sales in this segment in 2008. Certain of the Company’s international product lines are similar to its domestic product lines. The Company markets depilatories and waxes, home pregnancy and ovulation test kits, and oral care products in its international markets. The Company markets waxes and depilatory products in France, Spain, the United Kingdom, Canada, Mexico, Brazil and Australia and TROJAN condoms in Canada, Mexico and the United Kingdom

The Company has expanded distribution of ARM & HAMMER products internationally by selling ARM & HAMMER laundry and pet care products in Canada and Mexico. The Company also markets SPINBRUSH battery-operated toothbrushes, primarily in Canada, the United Kingdom, China and Japan, and OXICLEAN, KABOOM and ORANGE GLO primarily in Mexico, the United Kingdom and Canada. The Company sells PEARL DROPS products in Europe, Canada and Australia, and STERIMAR nasal hygiene products in a number of markets in Europe, Latin America, Canada and Australia.

Specialty Products Division

Church & Dwight Co., Inc.'s Specialty Products Division (SPD) segment focuses on sales to businesses and participates in three product areas: specialty chemicals, animal nutrition and specialty cleaners. The Company's specialty chemicals business primarily consists of the manufacture, marketing and sale of sodium bicarbonate in a range of grades and granulations for use in industrial and agricultural markets. In industrial markets, sodium bicarbonate is used by other manufacturing companies as a leavening agent for commercial baked goods, as an antacid in pharmaceuticals, as a carbon dioxide release agent in fire extinguishers, as an alkaline agent in swimming pool chemicals, and as a buffer in kidney dialysis.

The Company manufactures, markets and sells ammonium bicarbonate and other specialty chemicals to food and agricultural markets in Europe through its wholly owned British subsidiary, Brotherton Speciality Products Ltd. The Company's 99.8% owned Brazilian subsidiary, Quimica Geral do Nordeste is a provider of sodium bicarbonate. The Company and Occidental Petroleum Corporation are equal partners in a joint venture named Armand Products Company, which produces and markets potassium carbonate and potassium bicarbonate. Potassium chemicals are sold to, among others, the glass industry for use in television and computer monitor screens. Armand Products also manufactures for the Company a potassium carbonate-based animal feed additive for sale in the dairy industry.

The Company markets and sells DCAD Plus feed grade potassium carbonate as a feed additive into the animal feed market. The Company also markets and sells MEGALAC rumen bypass fat, a nutritional supplement made from natural oils, which enables cows to maintain energy levels during the period of high-milk production, resulting in improved milk yields and minimal weight loss. Church & Dwight Co., Inc. also manufactures, markets and sells BIO-CHLOR and FERMENTEN, a range of specialty feed ingredients for dairy cows, which improve rumen feed efficiency and help increase milk production.

The Company provides a line of cleaning and deodorizing products for use in commercial and industrial applications, such as office buildings, hotels, restaurants and other facilities. The Company has a joint venture, The ArmaKleen Company, with the Safety-Kleen Corporation. The ArmaKleen Company was formed to build a specialty cleaning products business based on the Company’s technology and Safety-Kleen’s sales and distribution organization. This joint venture distributes the Company’s product line of aqueous cleaners along with the Company’s ARMEX blast media line, which is designed for the removal of a variety of surface coatings.

The Company competes with The Procter & Gamble Company, Sun Products Corporation, The Clorox Company, Colgate-Palmolive Company, S.C. Johnson & Son, Inc., Henkel AG & Co. KGaA, Reckitt Benckiser Group plc, Johnson & Johnson, Inverness Medical Innovations, Inc. and SSL International plc.