Profile: Deckers Outdoor Corp (DECK.O)

Deckers Outdoor Corporation is engaged in designing, producing and managing footwear and the category creator in the sport sandal, luxury sheepskin, and footwear segments. The Company sell the products, including accessories, such as handbags, headwear, packs and outerwear, through domestic retailers and international distributors and directly to the consumers, both domestically and internationally, through Websites, call centers, retail concept stores and retail outlet stores. The Company markets its products under four brands: UGG, Teva, Simple and TSUBO. Teva is the Company's brand of the sport sandal market of product line, such as casual open-toe and closed-toe footwear, adventure travel shoes, outdoor cross training shoes, trail running shoes, amphibious footwear, light hikers, and other rugged outdoor footwear styles and accessories. UGG is the brand and the category creator for luxury sheepskin footwear. The Simple brand comprises sustainable footwear and accessories.

UGG

The UGG product line comprises seven footwear collections, each of which includes styles for men, women and children. The Company offers a range of sheepskin boots built on the look of the first product, the Classic sheepskin boot. The Classic Collection products are distinctive in styling, featuring a range of basic and fashion colors.

The Ultra/Ultimate Collection builds upon the heritage of the Ultra boot. These boots are designed with the comfort system, featuring a multi-surfaced rugged bottom with a heel-cushioning insert that offers improved traction, support and comfort. The Ultra Collection also features a three-part insole designed to provide all-day comfort and support and a reflective mylar lining that captures body heat to create a natural foot warming mechanism. The sheepskin products are thermostatic, keeping feet comfortable across a range of temperatures.

The Fashion collection offers fashion forward styles for women, men, and children without compromising comfort. The Casual collection features refined, sophisticated styles for men, women, and children. These footwear styles include suede and glove leather uppers, lined in a thinner insole of sheepskin for added comfort. Styles from the men's collection feature an interchangeable leather insole that allows them to be worn either with or without socks.

The Casual Collection features refined, sophisticated styles for men, women, and children. These footwear styles include suede and glove leather uppers, lined in a thinner insole of sheepskin for added comfort. Styles from the men's collection feature an interchangeable leather insole that allows them to be worn either with or without socks.

The Surf Collection features comfort style, including sandals, clogs, and boots that incorporate a thin layer of sheepskin for luxury and comfort. The Cold Weather Collection is designed with more rugged styling and features Vibram outsoles and waterproof eVent uppers designed to withstand colder, wetter climates. The Slipper Collection builds upon the UGG brands for comfort, warmth and luxury and is offered in a selection of styles and colors.

Teva

The Company markets the Teva brand as the brand of the GO.DO.BE. The performance products are technical, lightweight and engineered for the performance needs of outdoor athlete. Many styles include one or more of the performance technologies, such as the Wraptor Fit System, Spider Rubber traction technology, or Drain Frame technology. The lifestyle products are versatile, rugged and comfortable for travel, leisure and light outdoor activities. Collections include styles, which are inspired by Teva sandal architecture, as well as fresh, contemporary designs inspired by the laid-back attitude of life in the outdoors.

Simple

Green Toe products reduce the ecological footprint left by shoes. This collection uses the materials and processes each season. Green Toe products are made of materials like bamboo, jute, organic cotton, linen, coconut buttons, cork, crepe, latex, recycled car tires, and water based adhesives. This line includes sandals, loafers, mary janes, oxfords and boots.

ecoSNEAKS are vulcanized sneakers that use recycled car tires for the soles, recycled polyethylene terephthalate, known as PET (from plastic bottles), for the shoelaces, certified organic cotton and hemp for the uppers, thus leaving a better ecological footprint than ordinary sneakers. Planet Walkers is the introduced line of premium, comfort, leather casuals. They use materials, such as eco-certified leathers, molded Ortholite and recycled rubber insoles, cork and recycled ethyl vinyl acetate (EVA) midsoles, and recycled car tire and latex soles.

The Kids' product line is made up of ecoSNEAKS and Green Piggies. Green Piggies is a kids' and infants' product collection that represents the brand's ecological efforts through material and construction. It uses materials such as certified organic cotton, hemp, and wool felt. The bag bag collection includes messenger bags, backpacks and totes. These are made from materials such as certified organic cotton, jute, hemp, coconuts and PET.

TSUBO

The TSUBO brand markets high-end casual and dress footwear for men and women. TSUBO is the synthesis of ergonomics and style, with a full line of sport and dress casuals, boots, sandals and heels constructed to provide consumers with style, function and comfort. The Company address the lifestyle footwear needs of the consumers, creating product in four categories for women and men: City Active (sports influenced casuals), City Weekend (leisure influenced casuals), City Workday (business influenced dress shoes and boots), and City Occasion (formal influenced dress shoes and boots).

The Company competes with Emu, Merrell, Acorn, Aussie Dogs, LB Evans, Timberland, Nike, Adidas-Salomon, The North Face, Merrell, Patagonia, Chaco, Reef, Columbia Sportswear, Hi-Tech, Keen, Vans, Converse, Keds, Sanuk, Merrell, Keen, Patagonia, Earth, Clarks, Ecco, Palladium, Lacoste and Cole Haan.