Profile: Educational Development Corp (EDUC.O)

Educational Development Corporation (EDC), incorporated on August 23, 1965, is a trade publisher of the line of educational children's books produced in the United Kingdom by Usborne Publishing Limited (Usborne). It also owns Kane/Miller Book Publishers. The Company sells children's books through two divisions: Home Business Division (Usborne Books and More or UBAM) and Publishing Division (Publishing). As the United States trade publisher of the Usborne line of books, the Company offers over 1,500 different titles. Many are interactive, including the Company's Touchy-Feely board books, jigsaw puzzle books, activity and flashcards, adventure and search books, art books, sticker books and foreign language books. The majority of the titles published by Kane/Miller Book Publishers originally were published in other countries in their native languages. The Company has a line of Internet-linked books.

EDC’s books include science and math titles, as well as chapter books and novels. The Company introduces new titles across all lines of its products. UBAM markets the books through commissioned consultants using a combination of direct sales, home parties, book fairs and the Internet. The division had approximately 6,100 consultants in 50 states, as of February 29, 2012. Publishing markets through commissioned trade representatives who call on book, toy, specialty stores and other retail outlets, as well as through in-house marketing by telephone to the trade. This division markets to approximately 5,000 book, toy and specialty stores.

Home Business Division (Usborne Books and More or UBAM)

This division distributes books nationwide through independent consultants who hold book showings in individual homes, and through book fairs, direct sales and Internet sales. The UBAM Consultants also distribute these titles to school and public libraries.

Publishing Division (Publishing)

This division markets books to bookstores. It also markets to major national chains, toy stores, specialty stores, museums and other retail outlets throughout the country.

The Company competes with Scholastic Books.