Profile: E-House China Holdings Ltd (EJ)
31 Jul 2015
E-House (China) Holdings Limited, incorporated on August 27, 2004, is a holding company. The Company, through its subsidiaries, operates as a real estate services company. The Company's operating segments include real estate online services, real estate brokerage services, real estate information and consulting services, community value-added services and Other Services. The Company provides real estate online services (including e-Commerce, online advertising and listing services), real estate brokerage services (including primary real estate agency services and secondary real estate brokerage services), real estate information and consulting services, community value-added services and other services (including real estate advertising services, real estate promotional event services, real estate investment fund management services and real estate financial services). Its clients include domestic and international real estate developers, as well as individual consumers. The geographic network of its services covers 259 cities across China.
Real Estate Online Services
The Company provides online-to-offline (O2O”), real estate services through its subsidiary, Leju, in China. The Company offers real estate e-commerce, online advertising and online listing services through its online platform, which comprises local Websites covering over 250 cities and various mobile apps. The Company integrates its online platform with offline services to facilitate residential property transactions. In addition to its own Websites, the Company also operates various real estate and home furnishing Websites of SINA Corporation (SINA), and Baidu Inc. (Baidu). The Real estate online services segment accounted for 55% of its total revenues, as of December 31, 2014. The Company offers e-commerce services primarily in connection with new residential property sales. Its O2O services for new residential properties include selling discount coupons and facilitating online property viewing, physical property visits and pre-sale customer support.
The Company sells advertising primarily on the SINA and Baidu new residential properties and home furnishing Websites, each of which is operated by it. In addition, the Company is the advertising agent for the SINA home page and non-real estate Websites with respect to advertising sold to real estate and home furnishing advertisers. The Company also has the right to sell Baidu's Brand-Link product for real estate related advertising. The Company offers fee-based online property listing services to real estate agents and free services to individual property sellers. The Company operates the SINA and Baidu real estate Websites for listings of existing residential properties for sale or lease.
Real Estate Brokerage Services
The Company's real estate brokerage services segment consists of primary real estate agency services, supplemented by secondary real estate brokerage services in a few cities. Its principal business provides primary real estate agency services to real estate developers. Primary real estate agency services accounted for 30% of its total revenues in 2014. The Company provides secondary real estate brokerage services in four cities, including brokerage services for both sales and rentals. Secondary real estate brokerage services accounted for 1% of its total revenues in 2014. As of December 31, 2014, the Company had a total of 41 stores, including 17 in Shanghai, 20 in Hangzhou, three in Hong Kong and one in Macau. Its secondary real estate brokerage services include offering advisory services on choices of properties, accompanying potential buyers on property viewing trips, drafting purchase contracts, negotiating price and other terms, providing proof of title, and coordinating with the notary, the bank and the title transfer agency.
In addition to marketing and selling properties in the secondary real estate market, its brokerage storefronts also support its sales effort in the primary real estate agency services market primarily by promoting and selling any remaining unsold units of primary real estate projects. The Company provides its secondary real estate brokerage services using a lease-and-operate model. The Company directly leases properties for its brokerage storefronts.
Real Estate Information and Consulting Services
The Company's real estate information and consulting services offer services for developer clients at various stages of the project development and sales process and other clients with particular requests and needs. Real estate information and consulting services accounted for 9% of its total revenues in 2014. The Company provides two levels of real estate information services: data subscription services, in which the Company markets and sells, on a subscription basis, the use of its China Real Estate Information Corporation (CRIC) system and data integration services, which provide periodic research reports and analysis that suit the specific needs and requirements of individual clients in addition to access to the CRIC system. The data subscription services allow clients to subscribe for a single or a combination of its CRIC database products, including information on various real estate markets, residential and/or commercial projects, land transactions, project construction materials, and information on companies within the real estate industry.
The Company also offers CRIC home price ratings Website www.fangjiadp.com and its related mobile application (together, Fangjiadp). The Website and application covered around 5,000 new residential developments in 26 cities, as well as more than 30,000 existing residential compounds in 12 cities in China, as of March 31, 2015. Fangjiadp provides independent home price estimates, qualitative reviews and ratings for primary and secondary market residential compounds. By entering an address (down to each individual apartment unit level) or compound name, consumers can obtain the estimated market value of both new and previously-owned properties, as well as CRIC's expert opinions on other aspects of the properties. Once a consumer locates a property of interest, Fangjiadp will also list four similar properties in the area that are in the same price range so that consumers can compare estimated values and other aspects of the properties. Fangjiadp's user interface allows consumers to conduct one-on-one conversations with CRIC's home price analysts.
The Company's consulting services serve real estate developer clients at various stages of the project development and sales process and include services designed to help real estate developer clients formulate solutions to meet their specific needs and services designed to facilitate large-scale land or development project purchase and sale transactions. Its consulting services include land acquisition consulting, where the Company is retained by real estate developers as consultant or intermediary to advise on and facilitate the transfer of land development rights and project consulting, where the Company offers a range of services to developers who have obtained land development rights, including project feasibility studies, analysis of the real estate transaction history of nearby development projects, marketing and advertising consulting, and development of plans for their development projects.
Community Value-added Services
The Company offers mobile community services, through its Shi Hu application. As of December 31, 2014, the Company owned 55% of Shanghai Weidian which owns and operates Shi Hui. Users download Shi Hui and select their residential compounds, office buildings and/or schools and can win promotional products and free services from a range of merchants and service providers on a daily basis, find nearby restaurants, stores and other service providers, and participate in chat groups with people in the same communities.
The Company's other services segment includes real estate advertising services, real estate promotional event services, real estate investment fund management and real estate financial services. Its promotional event services include securing venues, hiring caterers and various other service providers, formulating event themes and inviting speakers and guests for real estate promotional events. The Company has formed a few funds, including E-House China Real Estate Investment Fund I, E-House Shengyuan Equity Investment Center, E-House Shengquan Equity Investment Center, Shanghai Shouxin Equity Investment Center, Shanghai Muxin Equity Investment Center, Suzhou Hehui Xuyuechang Equity Investment Center, Suzhou Hehui Xuyuerong Equity Investment Center and Suzhou Hehui Xuyuezhen Equity Investment Center, which seek to invest in China's real estate sector, and Shanghai Wuling Investment Center for the purpose of making equity investments in suitable industries. For each of these funds, the Company, through its 51% owned subsidiary, act as the fund's general partner.
The Company offers a real estate financial services P2P platform, Fang Jin Suo, and its associated Website, www.fangjs.com. Fang Jin Suo translates to Source of Real Estate Funds. Fang Jin Suo has offered investors a range of real estate-related investment products. The Company held a 56% ownership in Fang Jin Suo as of December 31, 2014.
The Company competes with SouFun Holdings Limited, Sohu.com Inc., house365.com, 58.com, World Union Real Estate Consultancy (China) Ltd., Hopefluent Group Holdings Limited, Centaline Group, SYSWIN Inc., Fangdd, B.A. Consulting Company, IFM Investments Limited, Coldwell Banker, Shanghai House Exchange Co., Ltd., 5i5j Real Estate Co. Ltd., DTZ International, Jones Lang LaSalle, CB Richard Ellis and Savills PLC.
E-House China Holdings Ltd
East Tower, No. 333 North Chengd
SHANGHAI SHA 200072