Profile: E-House China Holdings Ltd (EJ)
29 Jul 2016
E-House (China) Holdings Limited, incorporated on August 27, 2004, is a real estate services company. The Company's segments include real estate online services, real estate brokerage services, real estate information and consulting services, community value-added services and other services. The Company provides real estate online services, including e-commerce, online advertising and listing services; real estate brokerage services, including primary real estate agency services and secondary real estate brokerage services; real estate information and consulting services; community value-added services, and other services, including real estate advertising services, real estate promotional event services and real estate financial services.
Real Estate Online Services
The Company provides online-to-offline (O2O), real estate services through its subsidiary, Leju Holdings Limited (Leju) in China. The Company offers real estate e-commerce, online advertising and online listing services through its online platform, which consists of local Websites covering over 260 cities and various mobile applications. The Company integrates its online platform with offline services to facilitate residential property transactions. In addition to its own Websites, the Company operates various real estate and home furnishing Websites of SINA Corporation (SINA). The Company offers e-commerce services primarily in connection with new residential property sales. Its O2O services for new residential properties include selling discount coupons and facilitating online property viewing, physical property visits, marketing events and pre-sale customer support. The Company sells advertising primarily on the SINA new residential properties and home furnishing Websites, which are operated by it. In addition, the Company is the advertising agent for the SINA home page and non-real estate Websites with respect to advertising sold to real estate and home furnishing advertisers. The Company offers fee-based online property listing services to real estate agents and free services to individual property sellers. The Company operates the SINA real estate Websites for listings of existing residential properties for sale or lease.
Real Estate Brokerage Services
The Company's principal business provides primary real estate agency services to real estate developers. The Company provides secondary real estate brokerage services in approximately four cities, including brokerage services for both sales and rentals. Its secondary real estate brokerage services include offering advisory services on choices of properties, accompanying potential buyers on property viewing trips, drafting purchase contracts, negotiating price and other terms, providing proof of title, and coordinating with the notary, the bank and the title transfer agency. In addition to marketing and selling properties in the secondary real estate market, its secondary brokerage storefronts also support its sales effort in the primary real estate agency services market primarily by promoting and selling any remaining unsold units of primary real estate projects. The Company provides its secondary real estate brokerage services using a lease-and-operate model. The Company directly leases properties for its brokerage storefronts.
Real Estate Information and Consulting Services
The Company's real estate information and consulting services offer services for developer clients at various stages of the project development and sales process and other clients with particular requests and needs. The Company provides two levels of real estate information services: data subscription services, in which the Company markets and sells, on a subscription basis, the use of its China Real Estate Information Corporation (CRIC) system, and data integration services, which provide periodic research reports and analysis that suit the specific needs and requirements of individual clients in addition to access to the CRIC system. The data subscription services allow clients to subscribe for a single or a combination of its CRIC database products, including information on various real estate markets, residential and/or commercial projects, land transactions, project construction materials, and information on companies within the real estate industry.
The Company also offers CRIC home price ratings Website www.fangjiadp.com and its related mobile application (together, Fangjiadp). The Website and application covers approximately 9,500 new residential developments in over 30 cities, as well as approximately 17,500 existing residential compounds in over 10 cities in China. Fangjiadp provides independent home price estimates, qualitative reviews and ratings for primary and secondary market residential compounds. By entering an address (down to each individual apartment unit level) or compound name, consumers can obtain the estimated market value of both new and previously-owned properties, as well as CRIC's expert opinions on other aspects of the properties. Once a consumer locates a property of interest, Fangjiadp will also list over four similar properties in the area that are in the same price range so that consumers can compare estimated values and other aspects of the properties. Fangjiadp's user interface allows consumers to conduct one-on-one conversations with CRIC's home price analysts.
The Company's consulting services serve real estate developer clients at various stages of the project development and sales process, and include services designed to help real estate developer clients formulate solutions to meet their specific needs and services designed to facilitate large-scale land or development project purchase and sale transactions. Its consulting services include land acquisition consulting, where the Company is retained by real estate developers as consultant or intermediary to advise on and facilitate the transfer of land development rights, and project consulting, where the Company offers a range of services to developers having obtained land development rights, including project feasibility studies, analysis of the real estate transaction history of nearby development projects, marketing and advertising consulting, and development of plans for their development projects.
Community Value-added Services
The Company offers mobile community services, through its Shi Hu application. Users download Shi Hui and select their residential compounds, office buildings and/or schools and can win promotional products and free services from a range of merchants and service providers on a daily basis, find nearby restaurants, stores and other service providers, and participate in chat groups with people in the same communities.
The Company's promotional event services include securing venues, hiring caterers and various other service providers, formulating event themes and inviting speakers and guests for real estate promotional events. The Company offers a real estate financial services P2P platform, Fang Jin Suo, and its associated Website, www.fangjs.com. Fang Jin Suo translates to Source of Real Estate Funds.
The Company competes with SouFun Holdings Limited, fang.com, 58.com, house365.com, World Union Real Estate Consultancy (China) Ltd., Hopefluent Group Holdings Limited, SYSWIN Inc., Fangdd, B.A. Consulting Company, Beijing Lianjia Real Estate Brokerage Ltd., Centaline Group, Coldwell Banker, Shanghai House Exchange Co., Ltd., 5i5j Real Estate Co. Ltd., DTZ International, Jones Lang LaSalle, CB Richard Ellis and Savills PLC.
E-House China Holdings Ltd
East Tower, No. 333 North Chengd
SHANGHAI SHA 200072