Profile: Glu Mobile Inc. (GLUU.O)

Glu Mobile Inc., incorporated in May 2001, is engaged in designing, marketing and selling games for mobile phones. The Company have developed and published a portfolio of casual and traditional games designed to appeal to a cross section of the subscribers served by the wireless carriers and other distributors. The games include Call of Duty, Deer Hunter, Diner Dash, Family Feud, The Dark Knight, Transformers, World Series of Poker, Zuma, Bonsai Blast, Get Cookin’, Brain Genius, My Hangman, Space Monkey, Stranded and Super K.O. Boxing. During the year ended December 31, 2008, the Company completed the acquisition of Superscape.

The Company design the portfolio of games to appeal to the interests of the wireless subscriber population. The portfolio of games includes games based on the the Company’s own intellectual property and games based on brands and other intellectual property licensed from branded content owners. These latter games are inspired by non-mobile brands and intellectual property, including movies, board games, Internet-based casual games and console games. During 2008, the Glu-branded original games accounted for approximately 25% of the Company’s revenues.

During 2008, the Company had six internal studios that create and develop games and other entertainment products tailored to mobile handsets. These studios, based in San Mateo, California; London, England; Beijing, China; Hefei, China; Sao Paulo, Brazil and Moscow, Russia, have the ability to design and build products from original intellectual property, based on games originated in other media, such as online and game consoles, or based on other licensed brands and intellectual property.

The Company have developed technologies and product development processes that are designed to enable to develop and publish games that meet the needs of the wireless carriers and other distributors. The technologies and processes include: developing platforms, porting tools and processes, broad development and capabilities, application hosting, provisioning and billing capabilities, merchandising and marketing platform, and thin client-server platform.

The Company competes with Electronic Arts (EA Mobile) and Gameloft.