Profile: Genius Products Inc (GNPR.PK)
Genius Products, Inc., incorporated on January 8, 1996, through its 30%-owned subsidiary, Genius Products, LLC (the Distributor), is a independent home entertainment products company that acquires, produces and licenses an extensive library of motion pictures, television programming, and trend entertainment that is primarily sold on digital versatile disks (DVD) and digitally. The Distributor works in partnership with major retailers to distribute widely recognized home entertainment brands to a diversified customer base. The remaining 70% of the Distributor is owned by The Weinstein Company Holdings LLC (TWC Holdings) (which includes a 1% percentage interest owned indirectly through its wholly owned subsidiary, W-G Holding Corp (W-G Holding)). TWC Holdings is the parent company of The Weinstein Company LLC (TWC), the largest provider of content for the Company’s library.
Through the Distributor, for which the Company serves as managing member, Genius Products, Inc. produces and distributes a content library that encompasses approximately 3,550 feature films and documentaries and 4,000 hours of television programming. This library includes feature films and television programming from producers, such as The Weinstein Company, for which the Distributor has the exclusive United States home video distribution rights, and RHI Entertainment (Hallmark library). Additional content, such as independent films, sports, family, and lifestyle productions, come from partnerships with established consumer brands: IFC, ESPN, World Wrestling Entertainment, Classic Media, Sesame Workshop, Discovery Kids, Animal Planet and The Learning Channel (TLC). The Distributor has developed a fully integrated direct-to-retail distribution platform that parallels the home entertainment divisions of the major Hollywood studios. This platform provides direct sales and marketing, inventory management and supply-chain services.
The Company primarily sells to major national retailers including Wal-Mart, Blockbuster Entertainment, Best Buy, Circuit City, Kmart, Target, Netflix, Costco, Sam’s Club, Amazon, Barnes & Noble, Borders, Toys R Us and Columbia House. It co-produces programming with its branded content partners and mitigates the impact of its production costs through minimum guarantees from its revenue share partner, Blockbuster.
Genius Products, Inc. collaborates with its retail and content partners to create sales programs that exploit their recognized brands and endorse related content. These sales programs focus on brands to provide the retailer with solutions that simplify the retailer’s buying process, improve shelf-space utilization, and help consumers quickly make informed purchase decisions. The Company’s ability to deliver solutions that improve the sales and rentals of its content has enabled it to compete and maintain strong relationships with its retail and content partners.
The Company distributes its library on DVDs, next-generation DVDs, and electronically in a digital format. It plans to continue to expand the distribution of its theatrical and non-theatrical products through the diverse digital distribution markets including, Video-on-Demand (VOD) and Electronic Sell-Through (EST) on the Internet to companies, such as Amazon, Apple, MovieLink and Microsoft, Internet-based subscription VOD customers (such as NetFlix) and direct-to-television peer-to-peer network solutions. Through its partnerships, it has released 128 theatrical and non-theatrical titles (including 90 titles released during the year ended December 31, 2007). The Distributor distributes products to basic channels distributed on cable, Direct Broadcast Satellite (DBS) and Internet protocol television (IPTV), which delivers television programming to households via a broadband connection using Internet protocols.
Genius Products Inc
3301 Exposition Blvd # 100
SANTA MONICA CA 90404-5045