Profile: Generac Holdings Inc (GNRC.K)
17 Apr 2015
Generac Holdings Inc., incorporated on September 12, 2006, is a designer and manufacturer of a range of power generation equipment and other engine powered products serving the residential, light commercial, industrial and construction markets. The Company designs, manufactures, sources and modifies engines, alternators, transfer switches and other components necessary for its products, which are fueled by natural gas, liquid propane, gasoline, diesel and Bi-Fuel. Its products are available primarily across the United States and Canada, with an expanding presence internationally in the Latin America, Europe, Middle East, Africa and Asia/Pacific regions. Products are sold into these regions through a broad network of independent dealers, retailers, wholesalers and equipment rental companies under the Generac, Magnum, Ottomotores and Tower Light brand names. It also sells direct to certain national and regional account customers that are the end users of its products. In addition, through recent acquisitions, it is also a provider of light towers and mobile generators, as well as a supplier of industrial diesel generators ranging in sizes up to 3,250 kilowatt (KW).
Residential power products
The Company’s residential automatic standby generators range in output from 6kW to 60kW, with manufacturer's suggested retail prices (MSRPs), from approximately $1,900 to $16,700. These products operate on natural gas, liquid propane or diesel and are permanently installed with an automatic transfer switch, which it also manufactures. Air-cooled engine residential standby generators range in outputs from 6kW to 20kW, are available in steel and aluminum enclosures and serve as an emergency backup for small to medium-sized homes. Liquid-cooled engine generators serve as emergency backup for larger homes and small businesses and range in output from 22kW to 60kW. Liquid-cooled brands include the Guardian Series and the premium Quietsource Series, which have a quiet, low-speed engine and a standard aluminum enclosure. In late 2013, it introduced a line of compact diesel generators developed specifically for residential and light-commercial users called Protector Series. Also during 2013, it introduced a new cellular remote monitoring system for home standby generators called Mobile Link, which allows it customers to check the status of their generator conveniently from a desktop PC, tablet computer or mobile phone and also provides the capability to receive maintenance or service alerts. It provides portable generators that are fueled predominantly by gasoline that range in size from 800W to 17,500W. These products serve as an emergency home backup and are also used for construction and recreational purposes. It has five portable product lines: the GP series, targeted at homeowners, ranging from 1,800W to 17,500W; the LP series, that runs on propane and is also targeted at homeowners, ranging from 3,250W to 5,500W; the XG series, targeted at the premium homeowner markets, ranging from 4,000 to 10,000W; the XP series, targeted at the professional contractor market, ranging from 3,600 to 10,000W; and the iX series, targeted at the recreational market, ranging from 800W to 2,000W. In addition, it offers manual transfer switches to supplement its portable generator product offering. It also provides a product line of engine driven power washers, which are also fueled by gasoline, that range in PSI from 2,000 to 4,000 that are used for residential and commercial use.
Commercial & Industrial power products
The Company offers a full line of commercial & industrial generators fueled by diesel, natural gas, liquid propane and Bi-Fuel. Its light-commercial standby generators include a range of affordable systems from 22kW to 150kW and related transfer switches, providing three-phase power sufficient for most small and mid-sized businesses including grocery stores, convenience stores, restaurants, gas stations, pharmacies, retail banks and small health care facilities. Its light-commercial generators run on natural gas and liquid propane, and in late 2013 it introduced a product line of compact, diesel-fueled generators called Protector Series. It also manufactures a line of standard and configured standby generators and related transfer switches for industrial applications. Its single-engine industrial generators range in output from 10kW up to 3,250kW with its Modular Power System (MPS) technology extending its product range up to much larger multi-megawatt systems through an integrated paralleling configuration. It offers four fuel options for its industrial generators, including diesel, natural gas, liquid propane or Bi-Fuel. Bi-Fuel generators operate on a combination of both diesel and natural gas to allow its customers the advantage of multiple fuel sources and extended run times. Its industrial generators are primarily used as emergency backup for large healthcare, telecom, datacom, commercial office, municipal and manufacturing customers. The acquisition of Baldor Generators in November 2013 enables the Company, for the first time, to offer single-engine industrial generators larger than 600kW within the United States and Canada. The Baldor Generators product offering includes stationary and containerized packages up to 2,500kW that can be used in standby applications and in certain configurations in prime power applications. The addition of these products significantly expands its industrial product offering and the addressable domestic market that its distribution partners can serve. Its light towers and mobile generators provide temporary lighting and power for various end markets, such as road and commercial construction, energy, mining, military and special events. It also manufactures mobile pumps which utilize wet and dry-priming pump systems for a variety of wastewater applications. The acquisition of Tower Light in August 2013 provides it an expanded product offering of light towers to support additional geographic markets, allowing the Company to participate in the growing rental market outside the United States.
The Company competes with Kohler, Briggs & Stratton, Cummins, Honda, Pramac and Techtronics International (TTI), FNA Group, Mi-T-M, Karcher, Caterpillar Doosan, Wacker, MultiQuip, Terex, Allmand, Wacker and Atlas Copco.
Generac Holdings Inc
S45 W29290 HIGHWAY 59
WAUKESHA WI 53187