Profile: MarineMax Inc (HZO)
17 Apr 2014
MarineMax, Inc., incorporated in January 1998, is a recreational boat dealer in the United States. Through 54 retail locations in Alabama, Arizona, California, Colorado, Connecticut, Florida, Georgia, Kansas, Maryland, Minnesota, Missouri, New Jersey, New York, North Carolina, Ohio, Oklahoma, Rhode Island, Tennessee, and Texas, the Company sells new and used recreational boats, including pleasure and fishing boats. It also sells related marine products, including engines, trailers, parts, and accessories. In addition, the Company provides repair, maintenance, and slip and storage services; it arranges related boat financing, insurance, and extended service contracts; it offers boat and yacht brokerage services, and it operates a yacht charter business. It is also retailer of Sea Ray, Boston Whaler, Bayliner, Cabo, Hatteras, and Meridian recreational boats and yachts, all of which are manufactured by Brunswick Corporation (Brunswick). In March 2013, it acquired Parker Boat Company's retail boat sales and service operations in Orlando and Daytona, Florida.
The Company is a dealer for Hatteras Yachts throughout the state of Florida (excluding the Florida panhandle) and the states of New Jersey, New York, and Texas; the exclusive dealer for Cabo Yachts throughout the states of Florida, New Jersey, and New York; the exclusive dealer for Boston Whaler in many of its markets; the exclusive dealer for Bayliner in many of its markets, and the exclusive dealer for Meridian Yachts in most of its markets. In addition, it is the exclusive dealer for Italy-based Azimut-Benetti Group for Azimut mega-yachts, yachts, and other recreational boats for the Northeast United States from Maryland to Maine and the state of Florida.
New Boat Sales
The Company sells recreational boats, including pleasure boats and fishing boats. The products it offers are manufactured by Brunswick, the manufacturer of recreational boats, including Sea Ray pleasure boats, Boston Whaler fishing boats, Cabo Yachts, Hatteras Yachts, and Meridian Yachts. During the fiscal year ended September 30, 2011 (fiscal 2011), it derived approximately 48% of its revenue from the sale of new boats manufactured by Brunswick. During fiscal 2011, new boat sales accounted for 60.6% of its revenue. It offers recreational boats in most market segments. Hatteras Yachts and Azimut are two of the premier yacht builders. The motor yacht product lines include designs with live-aboard luxuries. Hatteras offers a flybridge with guest seating; covered aft deck, which may be fully or partially enclosed, providing the boater with additional living space; an elegant salon; and multiple staterooms for accommodations.
Hatteras Yachts and Cabo Yachts are convertible yacht builders and offer designs with live-aboard luxuries. Convertibles are primarily fishing vessels, which are well equipped to meet the needs of even the most serious tournament-class competitor. Hatteras features interiors that offer luxurious salon/galley arrangements, multiple staterooms with private heads, and a cockpit that includes a bait and tackle center, fishbox, and freezer. Cabo is known for spacious cockpits and accessibility to essentials, such as bait chests, livewells, bait prep centers, and tackle lockers.
Sea Ray and Meridian pleasure boats target both the luxury and the family recreational boating markets and come in a range of configurations to suit each customer’s particular recreational boating style. Sea Ray sport yachts and yachts serve the luxury segment of the recreational boating market and include living accommodations with a salon, a fully equipped galley, and multiple staterooms. Sea Ray sport yachts and yachts are available in cabin, bridge cockpit, and cruiser models. Meridian sport yachts and yachts are available in sedan, motoryacht, and pilothouse models.
The fishing boats the Company offers, such as Boston Whaler and Grady White, range from entry level models to advanced models designed for fishing and water sports in lakes, bays, and off-shore waters, with cabins with limited live-aboard capability. The fishing boats feature livewells, in-deck fishboxes, rodholders, rigging stations, cockpit coaming pads, and fresh and saltwater washdowns. The ski boats it offers, such as Malibu, Axis, and Nautique by Correct Craft, range from entry level models to advanced models.
Used Boat Sales
The Company sells used versions of the new makes and models it offers and, to a lesser extent, used boats of other makes and models generally taken as trade-ins. During fiscal 2011, used boat sales accounted for 19.0% of its revenue, and 77.1% of the used boats it sold were Brunswick models. It also sells used boats at various marinas and other offsite locations throughout the country. In addition, it offers the Sea Ray Legacy warranty plan available for used Sea Ray boats less than six years old. The Legacy plan applies to each qualifying used Sea Ray boat, which has passed a 48-point inspection, and provides protection against failure of most mechanical parts for up to three years.
Marine Engines, Related Marine Equipment, and Boating Parts and Accessories
The Company offers marine engines and propellers, substantially all of which are manufactured by Mercury Marine, a division of Brunswick. It sells marine engines and propellers primarily to retail customers as replacements for their existing engines or propellers. It also sells a range of marine parts and accessories at its retail locations, at various offsite locations, through its print catalog, and through the Website portal. These marine parts and accessories include marine electronics; dock and anchoring products, such as boat fenders, lines, and anchors; boat covers; trailer parts; water sport accessories, such as tubes, lines, wakeboards, and skies; engine parts; oils; lubricants; steering and control systems; corrosion control products, service products; high-performance accessories, such as propellers and instruments, and a complete line of boating accessories, including life jackets, inflatables, and water sports equipment. It also offers novelty items, such as shirts, caps, and license plates bearing the manufacturer’s or dealer’s logos. The sale of marine engines, related marine equipment, and boating parts and accessories accounted for 6.2% of the Company’s during fiscal 2011 revenue.
Maintenance, Repair, and Storage Services
The Company provides maintenance and repair services at most of its retail locations, with extended service hours at certain of its locations. In addition, in many of its markets, it provides mobile maintenance and repair services at the location of the customer’s boat. The Company performs both warranty and non-warranty repair services. It derives the majority of its warranty revenue from Brunswick products. Its maintenance and repair services are performed by manufacturer-trained and certified service technicians. At many of the Company’s locations, it offers boat storage services, including in-water slip storage and inside and outside land storage. Maintenance, repair, and storage services accounted for 8.9% of its revenue during fiscal 2011. This includes warranty and non-warranty services.
At each of the Company’s retail locations, it offers the customers the ability to finance new or used boat purchases and to purchase extended service contracts and arrange insurance coverage, including boat property, credit life, and accident, disability, and casualty insurance coverage (collectively, F&I). The Company also offers third-party extended service contracts under which, for a predetermined price, it provides all designated services pursuant to the service contract guidelines during the contract term at no additional charge to the customer above a deductible. Credit life insurance policies provide for repayment of the boat financing contract if the purchaser dies while the contract is outstanding. Accident and disability insurance policies provide for payment of the monthly contract obligation during any period in which the buyer is disabled. Property and casualty insurance covers loss or damage to the boat.
Through employees or subcontractors that are licensed boat or yacht brokers, the Company offers boat or yacht brokerage services at most of its retail locations. It also offers for sale brokered boats or yachts, listing them on various Internet sites, advising its other retail locations, and posting them on its Website, www.MarineMax.com. Its maintenance and repair services, including mobile service, also are generally available to its brokerage customers.
SUITE 300, 18167 U.S. Highway 19
CLEARWATER FL 33764