Profile: International Speedway Corporation (ISCA.O)

International Speedway Corporation (ISC), incorporated in 1953, is the owner of motorsports entertainment facilities and promoter of motorsports themed entertainment activities in the United States. The Company’s motorsports themed event operations consist principally of racing events at its motorsports entertainment facilities, which, in total, has more than one million grandstand seats and 530 suites. As of November 30, 2009, ISC owned and/or operated 13 of the motorsports entertainment facilities, including Daytona International Speedway in Florida, Talladega Superspeedway in Alabama, Michigan International Speedway in Michigan, Richmond International Raceway in Virginia, Auto Club Speedway of Southern California in California and Kansas Speedway in Kansas. On February 27, 2009, the Company acquired 50% interest in Stock-Car Montreal L.P.

The Company generates revenues primarily from admissions, television and ancillary media rights fees, promotion and sponsorship fees, hospitality rentals (including luxury suites, chalets and the hospitality portion of club seating), advertising revenues, royalties from licenses of its trademarks and track rentals. ISC owns Americrown Service Corporation (Americrown), which provides catering, concessions and merchandise sales and service at certain of its motorsports entertainment facilities. It also owns and operates the Motor Racing Network, Inc. radio network (MRN Radio), the motorsports radio network, and the Daytona 500 Experience-The Ultimate Motorsports Attraction, a motorsports themed entertainment complex. ISC’s motorsports themed event operations consist principally of racing events at its motorsports entertainment facilities, which include providing catering, merchandise and food concessions at its motorsports entertainment facilities that host 21 National Association for Stock Car Auto Racing (NASCAR) Sprint Cup Series events, except for catering and food concessions at Chicagoland Speedway (Chicagoland) and Route 66 Raceway (Route 66).

The Company’s subsidiary, MRN Radio creates motorsports-related programming content carried on radio stations around the country, as well as a national satellite radio service, Sirius XM Radio. MRN Radio produces and syndicates to radio stations live coverage of the NASCAR Sprint Cup, Nationwide and Camping World Truck series races and certain other races conducted at its motorsports entertainment facilities, as well as some races conducted at motorsports entertainment facilities it does not own. In addition, MRN Radio provides production services for Sprint Vision, the trackside large screen video display units, at all NASCAR Series event weekends. MRN Radio also produces and syndicates daily and weekly NASCAR racing-themed programs. MRN Radio derives revenue from the sale of national advertising contained in its syndicated programming, the sale of advertising and audio and video production services for Sprint Vision, as well as from rights fees paid by radio stations that broadcast the programming.

The Daytona 500 EXperience includes interactive media, rides, theaters, historical memorabilia and exhibits, tours, as well as riding and driving experiences of Daytona International Speedway (Daytona). The Company uses its track facilities for testing for teams, driving schools, riding experiences, car shows, auto fairs, concerts and settings for television commercials, print advertisements and motion pictures. It also rents show cars for promotional events. ISC operates Talladega Municipal Airport, which is located adjacent to Talladega Superspeedway (Talladega). It owns a property in Daytona Beach, Florida, where it conducts agricultural operations. It has partnered with Speedway Motorsports, Inc. in a 50:50 joint venture, SMISC, LLC, which, through its wholly owned subsidiary, Motorsports Authentics, LLC conducts business under the name Motorsports Authentics. It has a 50:50 partnership with Penn National Gaming (Penn) for the development of a casino, hotel and retail, and entertainment project in Wyandotte County.