Profile: JAKKS Pacific, Inc. (JAKK.O)

JAKKS Pacific, Inc. (JAKKS), incorporated in January 1995, is a multi-line, multi-brand toy company that designs, produces and markets toys and related products, writing instruments and related products, pet toys, treats and related products and other consumer products. The Company focuses its business on acquiring or licensing trademarks and brand names with long product histories (evergreen brands). JAKKS products are toys and accessories that include traditional toys; craft, activity and writing products and pet products. The Company sells its products to toy and retail chain stores, department stores, office supply stores, drug and grocery store chains, club stores, toy specialty stores and wholesalers. On October 7, 2008, the Company acquired the assets of Tollytots Limited. On October 8, 2008, it acquired all the stock of Kids Only, Inc. and a related Hong Kong company, Kids Only Limited. On December 29, 2008, JAKKS acquired certain assets of Disguise, Inc. and a related Hong Kong company, Disguise Limited.

Traditional Toys

The Company's traditional toys include electronics products, wheels division products, action figures and accessories, Role-play and Dress-up Products, infant and pre-school toys, dolls, Seasonal/ Outdoor Products and Junior Sports Products. The Company’s electronic products category includes Plug It In & Play television (TV) Games, EyeClops Bionic Eye products and Laser Challenge product lines. Its Plug It In & Play TV Games titles include licenses from Namco, Disney, Marvel and Nickelodeon, and feature such games as SpongeBob SquarePants, Dora the Explorer, Disney Princess, Ms. Pac-Man and Pac-Man.

JAKKS’ toy vehicle line includes toy and activity vehicles and other toys. It also produces radio controlled vehicles. Its toy vehicle comprises of an assortment of rugged die-cast and plastic vehicles that range in size from four-and three-quarter inch to big-wheeled seventeen inch vehicles. Its Road Champs product line consists of detailed, die-cast replicas of new and classic cars, trucks, motorcycles, emergency vehicles and service vehicles, primarily in 1/43 scale (including police cars, fire trucks and ambulances), buses and aircraft. Through licenses, the Company produces replicas of vehicles, including those from Ford, Chevrolet and Porsche.

The Company has an extensive toy license with the World Wrestling Entertainment (WWE) pursuant to which JAKKS the right, until December 31, 2009, to develop and market a line of toy products based on the popular WWE professional wrestlers. The Company also develops, manufactures and distributes other action figures and action figure accessories, including those based on the animated series Pokemon, and the Disney feature film, The Chronicles of Narnia: Prince Caspian.

The Company’s line of role-play and dress-up products features entertainment and consumer products properties, such as Disney Princess, Hannah Montana and Dora the Explorer for girls and Black & Decker and Pirates of the Caribbean for boys. Its pre-school toys include plush and electronic toys based on Care Bears, The Wiggles, Barney licenses, some branded under Child Guidance and others under Play Along. JAKKS’ Dolls include large, fashion and mini dolls and related accessories based on Cabbage Patch Kids, Hannah Montana, The Cheetah Girls, Puppy in My Pocket and Friends, Hairspray the movie and Disney Princess dolls and private label fashion dolls for other retailers and sold to Disney Stores and Disney Parks and Resorts.

The Company has a range of seasonal toys and outdoor and leisure products. Its Go Fly A Kite product line includes youth and adult kites and an array of decorative flags, windsocks and wind wheels. Its Funnoodle pool toys include the basic Funnoodle pool floats and a variety of other pool toys. Its The Storm product line includes water guns, gliders and sport balls. The Company’s junior sports products include Gaksplat, toy paintball products and The Storm, which include a variety of mini sport balls and activity products. It has a line of licensed baby dolls and baby doll pretend play accessories based on Graco, Fischer-Price, Disney Princess and other known brands.

The Company produces licensed indoor and outdoor kids' furniture, with a portfolio which includes baby dolls and accessories and room décor. Its licensed portfolio includes character licenses, including Disney Princesses Toy Story, Mickey Mouse, High School Musical, SpongeBob Squarepants, Dora the Explorer and Batman. It produces Halloween costume and decor with an expansive line which includes non-licensed Halloween costumes based on everything from horror, pirates, historical figures and aliens to animals, vampires, angels and more, as well as popular licensed characters from property owners including Disney, Marvel, Sesame Workshop and Mattel.

Craft, Activity and Writing Products

The Company markets products into the toy activity category which contain a range of activities, such as make and paint your own characters, jewelry making, art studios, posters, puzzles and other projects. Its product lines also include stationery, back-to-school and office pens, pencils, markers, notebooks and craft products, such as Blopens and Vivid Velvet activities. These products are primarily marketed under its Flying Colors and Pentech brands, in addition to various private label and other brands.

Pet Products

The Company’s products include pet toys, treats, beds, clothes and related pet products. These products are marketed under JAKKS Pets and licenses include American Kennel Club, The Cat Fanciers’ Association, Bratz, Disney and Marvel, as well as other entertainment and consumer product properties.

The Company competes with Mattel, Hasbro, Binney & Smith Electronic Arts and Activision, and RC2.